12 Brand Archetype Colors Revealed!

Carl Jung’s 12 archetypes are all different and special ones. Each of them has its specific characteristics and motives. 12 brand archetypes have their unique colors, about which we are going to discuss in the blog post. If Innocent is for soft colors, Hero likes bright colors.

Here is the wheel of archetypes, where we can see approximate color gammas.

Now let’s turn to 12 archetypes and reveal all of them.

The Hero brand archetype.

Here is the color gamma of the Hero brand archetype. The colors symbolize energy, strength, focus, and discipline. Brands that have the hero personality helps people to do their best, give it all. brands have a clear strong opponent that needs to be beaten.

The color gamma of the hero is used with many famous brands like Nike and Olympic games. In the example of the Nike shoes, the brand puts the strength of the archetypes on their product.

Do The Branding Of Your Products On Your Own With The Following Ebook. It Gives You The Following Solutions.

1. Find out the archetype of your brand with a 12 question quiz.
2. Create a slogan and brand messaging.
3. Create the logo, packaging, store appearances.

Outlaw (Rebel) brand archetype.

Here are the color gammas of the outlaw brand archetype. The colors symbolize shock, disruption, radical freedom. The brands that have Outlaw personality choose customers that are very disaffiliated from the society, and they provide other kinds of values to them.

The color gamma of the Outlaw brand archetype is used by many famous brands like Diesel and Harley-Davidson. Diesel uses it for their logo decoration coloring and also does Harley-Davidson.

Magician brand archetype.

Here is the color gamma of the magician brand archetype. The colors symbolize self-improvement, change, vision development. The brands that choose Magician personality transform customers, they expand and enlarge the consciousness of people.

The color gamma fo the Magician archetype is used by many magician brands like Axe and Dyson. Here is the product line of Axe colored by Magician gamma.

Ruler brand archetype.

Here is the color gamma of the Ruler brand archetype. The ruler archetype symbolizes power, responsibility, leadership, control. The brands that choose Ruler archetype have a quality product that is used by high-status people to show their power also the kind of brand may provide a lifetime guarantee.

The color gamma of the ruler archetype is used by famous brands like Ralph Lauren and Ritz Carlton. The T-shirt of Ralph Lauren tells us the whole story about the archetype.

Caregiver brand archetype.

Here is the color gamma of the caregiver brand archetype. The brand archetype symbolizes compassion, generosity, trust, and stability. Brands that choose Caregiver personality provide services that make people keep in touch with each other, also they provide great quality services.

The color gamma of the caregiver brand archetype is used by several famous brands like Huggies and Toms. In this pic of the Toms shoes, we see the real Caregiver colors.

Creator brand archetype.

Here is the color palette of the creator brand archetype. The archetype symbolizes creativity. Imagination, self-expression. The brands that choose Creator archetype help customers to self-express, it creates innovation and a new style of living. Sometimes they provide products with the Do-It-yourself element.

The color gamma of the creator is used by many brands like Lego and Ikea. The lego color palette is really rich and very creative.

Everyman (Ordinary guy) brand Archetype.

Let’s look at the color palette of the Everyman brand archetype. Everyman characterizes empathy, realism, equality, democracy. The brands that choose Everyman archetype, help people to belong. The products of the brands may be used every day and present everyday, ordinary values.

We can see Everyman color gamma used by many brands like Levi’s and Budweiser. Here in the example, we see Levie’s trouser colors. All of them are in the mood of Everyman.

Every successful brand has implemented the strategy of 12 brand archetypes. We need to take just 8 steps for completing archetypal branding with the following book.
1. Find out your brand archetype.
2. Create a logo.
3. Do the packaging.

Lover brand Archetype.

Let’s look at the color palette of the Lover Brand Archetype. Lover characterizes passion, gratitude, appreciation, beauty. The brands that choose Lover personality help people to find their love and affection. They foster closeness, love, communication.

Many brands use Lover archetype colors like Chanel and Estee Lauder. Chanel shows us different purses colored with Lover archetype.

Jester brand archetype.

Here is the color palette of the jester brand archetype. Jester archetype symbolizes joy, playfulness, fun, humor. The brands that choose Jester’s personality help people to have fun. Their customers feel somehow that they belong to the brand.

Many famous brands as M M’s and Pepsi use this color palette. And here is the colorful world of M M ’s.

Sage brand archetype.

Here is the color palette of the Sage brand archetype. The archetype symbolizes wisdom, intelligence, credibility, expertise. The brands that choose Sage brand personality provide expert information to people. They make their clients think and observe everything.

Many famous brands use these colors for their brandings like Burnes and Noble and Cnn. The logo of Barnes Nobles shows us everything already.

Explorer brand archetype.

Now let’s look at Explorer brand archetype colors. The following colors symbolize autonomy, ambition, spirituality, freedom, and individuality. The brands that choose Explorer personality help people feel free. They help their clients to express their individuality in different ways.

Famous brands like Jeep and Patagonia use these colors for their branding. The shirt of Patagonia tells us more than could be told in words.

Innocent brand archetype.

Here we can see the color gamma of the Innocent brand archetype. The innocent symbolizes values like faith, optimism, perfection, credibility. The brands that choose Innocent archetype give very simple answers to complex problems. The products are associated with mortality, childhood, and simplicity.

Many famous brands like Dove and Annie’s use the colors for their own branding and here is the example of Annie’s food product packaging.

Overall, every color says something. Let’s find out what the colors tell us.

• Dark blue – secure and professional.
• Light blue – open, trust.
• Red – Passion, important.
• Orange – friendship, playful.
• Yellow – Happy, optimistic.
• Green – stable, prosperous.
• Purple – luxurious, prosperous.
• Pink – young, innocent.
• Brown – rugged, earthy
• White – clean, healthy.
• Gray – neutral,
• Black – powerful, great.

Brand archetypes give various and different messages. And each of them has its message color. It speaks without a voice, it is louder than words. Sometimes brands do not write or say anything. Just putting the right colors can say all.
The successful brands have already acknowledged this simple truth. It is every brand should have an archetype, and therefore its distinctive colors. You can express your thoughts below.