10 Examples of Positioning Strategy

The past few blogs on our website have been about essential marketing concepts. For instance, one should consider those ideas before founding their own company. This blog will focus further on marketing tactics and do it with the help of well-known brands. We are going to cover positioning strategy statements. A positioning statement is a saying of how a given item, service, or company fills a specific shopper’s requirements in a way that its competitors do not. Positioning is distinguishing a fitting market specialty for an item and setting it up in that zone.

Dove

Dove stands out with the commercials that we see on TV when we switch the channels every once in a while.

According to research that Dove employees have conveyed, only 4% of ladies around the world think of themselves as beautiful. Uneasiness about appearance starts at an early age. 

6 out of 10 young ladies are so worried about how they look that they even give up activities from everyday life. 

Those range from going to the pool and playing sports, attending school, and even speaking up about their thoughts. 

Dove wants ladies of all ages to view beauty as a source of certainty, not uneasiness. When ladies choose to miss some everyday activities, the whole society is at a loss.

Thus Dove’s positioning strategy is to continuously be on a mission to assist ladies in having a positive relationship with their appearance. 

Tesla

Tesla may be a luxury brand that is more costly than its competitors. Because of that, they take off costs from their branding and instead concentrate on the quality of their vehicles. 

Tesla cars are long-lasting, eco-friendly, and electric — in expansion to being luxury vehicles. Tesla contrasts with other gas-powered luxury vehicles since their cars are electric. 

They separate themselves from the standard electric vehicles since their cars are of better quality and have a more lasting range. 

Tesla built out a specialty market for themselves and a fun brand to coordinate it. 

CEO Elon Musk has created himself to be a Tony Stark-like person, and the brand advances its uniqueness through advertisements and personal highlights, like “Ludicrous Mode.” 

Apple

Apple is almost as close as you get to the best illustration of a solid brand. 

With their unashamed premium estimating, inventive innovation, and conclusion-to-end involvement that their clients fight over, Apple knows they are more solely a company that offers computers. 

The story of Steve Jobs and his vision of a brand that may offer assistance to alter the world is presently the gear of legend and fits in, nearly wonderfully, to the position they currently hold.

Since Apple inspired their clients to “Think Differently,” they have adjusted to the thought that those who think unexpectedly alter the world. 

By acquiring Apple items, their clients adjust themselves to the inventive, creative, and imaginative characteristics they hold in such esteem. 

Apple is the ruler of innovation. Innovation has made a difference in altering the world. However, it is the quality of their brand position that has allowed them to proceed to improve for so long.

Apple is truly a course reading case of a solid brand. They are the primary illustration Simon Sinek brings up in his Golden Circle system, inquiring to begin with why at that point, how, and what. 

Apple builds excellent, inventive computers that are more diverse than anything else you have experienced and markets them to resound with their consumers. 

Apple’s message highlights the same qualities in their customers that they do in their items: on the off chance that you are an Apple individual, you are too imaginative, inventive, and creative. 

Like Tesla, Apple takes off cost out of their branding and instead centers on the esteem their items offer and their association with their buyers.

Dollar Shave Club

Their title alone illustrates one of the central angles of Dollar Shave Club’s esteem suggestion: their low cost has taken a toll. 

Dollar Shave Club has centered its positioning on reasonableness and comfort, making a brand relatable to the average consumer. 

Whereas their competitor Gillette is more costly and features an exceptionally manly tone to their messaging and branding, Dollar Shave Club is more cheeky and casual. 

Gillette features an exceptionally smooth look and highlights folks who see on-screen characters and models. 

Dollar Shave Club highlights normal-looking individuals over a vast age extent who are more relatable to consumers. 

Dollar Shave Club’s brand is cheaper, cheekier, and more helpful than its competitors.

Nike

Nike began their product with a center on execution and advancement. They designed the waffle shoe and built their brand focusing on genuine competitors. 

Nike was born from a competitive track and field legacy in Portland, Oregon, and built on old-school development that included a family waffle iron. 

These competitive and imaginative characteristics have ended up a portion of the DNA of the Nike brand, which has seen it scale to unfathomable statures.

The brand started as a trade offering running shoes. However, they have utilized their notoriety of quality and affiliation with winning to grow the brand into more extensive athletic wear and fashion.

Their item offerings have presently moved past shoes, and they offer athletic clothing that upgrades execution. 

Their branding and informing centers on strengthening, from their tagline “Just Do It” to their namesake, the Greek Goddess of Triumph. 

Their models and competitors are not grinning and upbeat; they are doing physical exercises with their amusing faces on. 

Nike’s brand is centered on the concept of development for genuine competitors to assist you in performing at your best every single time.

Since its 1987 “Just Do It” campaign, Nike has risen above past commerce that offers running shoes. Nike has also amassed a great deal of faithful devotees who partake in the same competitive “play to win” attitude. 

Their arrangement with the foremost fruitful competitors on the planet in critical sports such as NFL, NBA, Tennis, and Soccer has related the brand with a notion. 

Nike is pretty much a brand for winners.

HubSpot

HubSpot coined the term “Inbound Marketing” and built their trade from that. They made their stage around the concept of giving supportive substance that brings individuals to your website. 

Their stage is productive, user-friendly, and customer-centric. Competing stages are capable of promoting robotization instruments — but they are not about as simple to use. 

HubSpot began as a mail-promoting robotization apparatus and has advanced into an all-in-one stage, showcasing robotization, CRM, deals, and benefits. 

They have developed to meet their customer’s needs upholding the customer-focused approach that they lecture through their flywheel.

Drift

Drift coined the term “Conversational Marketing” and built a device centering on a distinctive angle of showcasing each other innovations entering the market. 

Unlike other instruments entering the space centered on mechanization, productivity, and adaptability, Drift centers on the human-to-human intelligence of deals. 

Individuals purchase from others, and Drift’s brand positioning strategy is built on the conviction that human interaction is the major imperative portion of deals today. 

They composed a book about their belief system entitled “This Won’t Scale” and showed how they accomplished victory by prioritizing people over efficiency. 

Drift is attempting to rethink the B2B buying involvement since mechanization makes it less demanding for marketers to offer to a more extensive gathering of people but does not make that interaction any speedier for clients. Conversational promotion might not scale as effortlessly, but it moves forward with the client encounter.

Chipotle

For a long time, Taco Bell ruled the perch of Mexican quick nourishment eateries inside the U.S, but at that point, Chipotle came in conjunction with a center on quality. 

Chipotle employed the tagline “Food with integrity” to assist in relating the brand with quality and gain that position within the intellect of their group of onlookers. Chipotle’s market positioning has been well situated to ride the ever-expanding wave of cognizant clients.

Their position-improving tagline is far more than solely a branding message because it communicates the convictions and values of the inside brand. 

From its new neighborhood items to hand-prepared meals, Chipotle may be a brand with a substance that takes after through on its values, winning steadfast clients and brand advocates along the way. 

When it comes to quick nourishment, there are numerous alternatives. But when it comes to new, locally delivered, hand-made Mexican food… there is Chipotle, sitting in a solid position.

Amazon

Amazon was not always the platform that we know of today. Initially, Amazon was solely a platform for selling books. 

Now, you might be wondering, how Amazon managed to grow into a multicategorized platform. That is because focusing on books only was a strategic move.

As Amazon was initially a startup, it was more than the best choice to focus on a particular market, especially a small one. The goal was to make Amazon stand out and be the leader in the book industry.

That way, the customer needs were also perfectly satisfied.

Once Amazon became a leader in the book market, it became possible for it to develop into a leader of platforms that sell pretty much everything.

The positioning strategy of Amazon is to sell products of numerous categories with lower prices. 

Trader Joe’s

Trader Joe’s has separated itself from its competitors by situating itself as a “national chain of neighborhood basic need stores.” 

They are a more tight-knit corner market shopping involvement than comparative premium nourishment competitors like Whole Foods. 

Trader Joe’s has a wide assortment of high-quality nourishment at a low cost and attempts to form shopping as a fun activity. 

Their maritime subject is reflected in their resources, from in-store signage to the Hawaiian shirts their representatives wear to the dialect they utilize on their website. 

As they say on their site, “if a thing does not drag its weight in our stores, it goes absent to the corridor for something else.” That single sentence embodies their commitment to advertising esteem through quality items at reasonable costs in a fun environment.

And that is how we conclude the “10 Examples of Positioning Strategy Examples” blog. We began by defining positioning strategy statements. We later made the information more clear by bringing examples of well-known brands. Illustrating these concepts with apparent success makes it more understandable for the readers to later utizile the data accordingly. Make sure to check out our main page if you liked this blog. There we constantly come up with something new.