Category: Marketing Theories

The Benefits of AI In Digital Marketing

One of the most controversial topics these days is Artificial Intelligence (AI). Some people are unsatisfied with it because it could take many human jobs away. However, AI’s fascination and qualities are quickly developing; before we know...

Buyer Persona Vs. User Persona

Buyer Persona Vs. User Persona

As it is commonly known, knowing your customers is incredibly important for the successful development of a company. There are numerous ways that the latter can be ensured. You should be aware of your loyal customers and...

Buyer Persona Vs. Target Market

Buyer Persona Vs. Target Market

Have great branding and advertise your products amazingly; it is not even half of the job. Establishing a company takes a lot of blood, sweat, and tears, but maintaining it is even more challenging. However, with the...

Marketing vs Advertising

Marketing vs Advertising

Marketing and advertising… common business terms that people generally confuse for the same thing. From the customer’s perspective, there might not be the need to distinguish the two from each other. However, from the business side, the...

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