Maintaining a relationship with consumers in style is a significant aspect of every successful brand. What is implied by style? Well, it hints at a company’s Branding, which is developing a standing-out identity for a company as...
How you represent your brand and how your audience perceives it plays a massive role in its short-term and long-term success. You may have everything, from the idea of your brand to great-quality products and services. However,...
Now that you have finally established your brand, there are specific steps to consider to ensure its success widely. One of the most significant aspects of marketing is branding. Branding is the method of making a solid,...
Let’s consider a scenario. You have a brilliant idea for a brand. You have the resources for establishing it. But what are the necessary steps that you need to take in order to achieve your goal? This...
When forming a company, a number of factors should be taken into consideration. One of those is brand positioning. Before getting into it, let us define what brand positioning means. Brand positioning includes all of the methods...
Branding / Marketing strategies / Marketing Theories
by Kima Galstian · Published July 14, 2022 · Last modified September 8, 2022
When researching the marketing field in general, it is essential to understand the meaning of different concepts. In our previous blogs, we spoke about marketing strategy. A marketing strategy alludes to a business’s general diversion arrangement for...
A brand identity is a term in branding that helps companies to make their products or services distinct, powerful, and catchy. There are several elements in the notion of brand identity and today we are going to...
12 brand archetypes. / Branding
by Darbinyan Perch · Published September 6, 2019 · Last modified March 30, 2023
Every successful brand has implemented tactics of archetypal branding. And it also refers to the giants like Netflix, Facebook, and Ikea. All of them are leaders in their markets and have been dominating them with their quality...
by Darbinyan Perch · Published September 2, 2019 · Last modified August 26, 2021
What should a book about archetypes contain? Of course, they must contain some practical advice about creating a perfect brand based on the theory of archetypes. Are brand archetypes capable to do a branding and make a...
Just like human beings brands also consist of different parts which are called elements. People have a head, face, nose, legs, arms and so on. Brands have name, logo, packaging, storytelling and a lot more. Famous brands...
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