12 brand archetypes. / Branding
by Darbinyan Perch · Published September 6, 2019 · Last modified March 30, 2023
Every successful brand has implemented tactics of archetypal branding. And it also refers to the giants like Netflix, Facebook, and Ikea. All of them are leaders in their markets and have been dominating them with their quality...
by Darbinyan Perch · Published September 2, 2019 · Last modified August 26, 2021
What should a book about archetypes contain? Of course, they must contain some practical advice about creating a perfect brand based on the theory of archetypes. Are brand archetypes capable to do a branding and make a...
12 brand archetypes. / Branding
by Darbinyan Perch · Published May 7, 2019 · Last modified April 12, 2021
What are brand archetypes? We can answer this question in many ways. But at first let’s give a quick definition to the term brand archetype. We should remember that archetypes are widely used by Carl Gustav Jung....
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 28, 2019 · Last modified April 16, 2021
An innocent brand archetype is one of the 12 Jungian archetypes. How is Innocent different from other archetypes? What are the benefits of the Innocent archetype? Let’s find it out now.Innocent brand archetype’s strategy is to help...
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 15, 2019 · Last modified November 2, 2021
Jester brand archetype is one of the 12 Jungian brand archetypes․ How can we differ it from other archetypes? Jester archetype tries to spend every moment with full enjoyment. It wants to fill the customers’ life with...
12 brand archetypes. / Branding
by Darbinyan Perch · Published March 13, 2019 · Last modified April 19, 2021
Everyman (Regular guy) brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes. What are its specificities and advantages? Everyman brand archetype’s core desire is to connect with others. Their...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 21, 2019 · Last modified October 3, 2021
The magician tries to find out the fundamental laws of the universe. It seeks to make customer wishes come true. Sometimes the magician can be trapped, because of manipulative behavior. The strategy of the Magician is being...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 13, 2019 · Last modified December 6, 2021
What is the brand archetype Wheel? Why is it created? The answer is very simple. The wheel shows us the 12 archetypes in a very comprehensive way. It gatherers everything in one place. There are the ruler,...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 6, 2019 · Last modified December 19, 2021
Carl Jung’s 12 archetypes are all different and special ones. Each of them has its specific characteristics and motives. 12 brand archetypes have their unique colors, about which we are going to discuss in the blog post....
12 brand archetypes. / Branding
by Darbinyan Perch · Published January 30, 2019 · Last modified April 19, 2021
The creator brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes? The creator has a desire to create something that has a perfect value. It reaches the level of...
More
Categories
