15 Unique Examples of Content Marketing.
GOOD CONTENT- Wins. BAD CONTENT – Loses.
But what is a good content? How can somebody say (This is a good one and this one is not good enough). We live in the year of 2020, and the good content requisites have been changing throughout the years.
- Polls
- Images
- Videos
- Case studies
- Presentations
- Lists
Below you can see Bazzsumo’s report about most shared content types where the infographics rule the game.
In this blog post, we will discuss the best content marketing examples shared on various social media platforms that companies on different fame levels have used. We will find out why they created the post and what kind of people they have targeted.
What content is at the winning end and why?
Let’s find out.
1.How to? (question) on Twitter.
HubSpot post on Twitter about Marketing. This is content (QUESTION). One of the best ways to engage the audience (polls, queries,questions). #HUBTHOUGHTS
They created many questions that is interesting for their followers. As their followers are mainly marketers, businessmen and people in business areas.
What they reach in reality is ENGAGEMENT. We see that people answer the questions and HubSpot replies them which in fact assures the high level of communication between HubSpot and its customers.
PEOPLE SPEAK TO HUBSPOT!!!
Ohhh what a pleasure! So simple in reality.
2. Infographics on Pinterest!
On Pinterest we see the best infographics, with noteworthy quality. Here is one of those infographics shared by brandongaille.com.
It presents social media advantages for any kind of business. We see 26 comments and also a huge traffic going to the website.
Pinterest users like creative and beautiful stuff. And if someone manages to create one, then it becomes a success.
3. A Game App, Facebook.
I visited the page of KFC on Facebook and saw many interesting things. One of the first things that caught my eye was a game icon that I noticed on the left bottom of the Facebook page. I clicked and entered a football button. WOW! now I can play a game on Facebook which I could manage to do with my phone.
Customers – It is targeted straight to their main audience – children. Games are the main involvers of children. And so there is a child playing the game when the back of the goalkeepers are the logos of KFC. After he/she maybe would turn to his mother and ask her to go to KFC.
THE GOAL IS ACHIEVED, THE INVOLVEMENT IS GUARANTEED.
4. Reddit, Case Studies.
Consumer reports are blogs about customer opinions. Reddit is a perfect place to promote such kind of case studies and make people discuss. Cars subreddit is a huge arena for discussions and opinions.
I think that Consumerreports.org love Reddit as there is intellectual auditorium where complicated topics can be discussed.
THE TARGETED CUSTOMER – Reddit intellectual auditorium.
THE MESSAGE OF THE POST – A case study about cars, engaging blog post shared on the social media platform.
5. Gif animation On Twitter.
#FRIENSHIPDAY #niveafriend
On the Twitter page of Nivea, I found another interesting gif campaign. We see four product characters, and they are friends. #niveafriend is based on friend associations. A friend is somebody that cares and loves you. Nivea tries to deliver the message of caring and loving.
One of them is playful and it is in red color. The Crème is caring with blue. Body wash would save you, the other one will give you tones of energy. These 4 are your friends, they are real characters, speak to them, know them closer. Buy and use them eventually!
6. Presentation videos on youtube.
(Rule the room) is an old youtube channel about this author. It is also a book about how to make an influence on your listeners.
Presentation videos are totoally beneficial for every kind of product, whether it is a book or a soft drink. I am sure that this videos boosted the sales of his book and also created a vast auditorium for the next book.
Youtube is a real paradise for quality video content. If you have something useful then post on Youtube, it may end up as a success.
7. A Facebook video.
I actually was amazed by the Samsung Frame TV. What an innovative style! I would like to have one in my house.
Samsung didn’t get further. They just created a very simple and explanatory video, on why somebody should have this kind of TV. Like maybe it is the part of their interior or an ordinary TV does not fit in home interior. They targeted women as they are engaged with interior design. Imagine a wife’s friend comes to see the new TV and how astonished she would be.
8. A poll in twitter.
I searched for #poll on Twitter and found Prompt with an interesting poll. Prompt is a community of beginner artists.
They wanted to make a promotional gift in order to emphasize their brand. So they created a poll to find out the real needs of followers. So they inform us about their intention of creating promotional good. And now with T-shirts they will surely increase the number of their devoted fans.
9. Creative Instagram feed.
We almost forgot about Instagram. After thinking about Levi’s I visited their Instagram page and found something very interesting. The VOTE campaign.
Famous people with Levi’s are promoting (voting). Vote in elections or during other campaigns. Vote and be responsible for your city and country.
Levi’s are positioned as an intelligent and mature brand. And what is the most important that they will probably sell millions of T-shirt copies like this one. People will buy it then put it on Instagram just like those famous people.
Be mature, be responsible, be intelligent! Vote with Levi’s.
10. Slideshare on Linkedin.
I remember once Linkedin slide shares were one of the top information providers. And, indeed, sometimes there is great information about many professional topics. If your business is about B2B or you have a professional advice to share, then Linkedin is a great place for your brand.
This NVIdea Slidshare has more than 300 000 views. Imagine what great buzz it has created. How many professionals have read this and visited Nvidea webpage?
11. Checklists for Twitter.
MM resolution Ltd is a marketing company which creates various campaigns.
This checklist is a valuable information for marketers as we do not always remember every detail of our work.
What is this? An important information for their followers.
Is this valuable, will it engage? Yes, of course.
12. Gif on Twitter.
I surf a lot on Twitter because there I find the best ideas. So I typed Colgate to search for something interesting. As a result I found a gif by Colgate.
To Whom do they direct their content? And what message and value do this content have?
They created a campaign “Turn off the faucet” and have many gifs, images, videos about the message. It says (Do not waste water as water is precious).
TURN OFF THE FAUCET, IT WILL SAVE TONES OF WATER!
The message is about saving the world. Almost half of the population isn’t concerned about water and environment at all. Bringing such kind of heroic and innocent messages can increase any brand’s reputation. Half of their customers would find this idea socially responsible. This is not about their products like teeth washer, etc. This content marketing example is mainly created for increasing their heroic reputation.
13. An Instagram story with a winner prize.
Lisbon.travel is an Instagram page about beautiful and interesting places in Lisbon. Lisbon.travel shares every day a winner photo with their Stories. And they have their own hashtag #Lisbon By.
This post creates a massive engagement as a lot of people want to be featured.
HOW CAN THEY BE FEATURED?
So easy, just create great photos!
14. Design examples – Of course, Pinterest!
Pinterest is a real place of creativity. Share here a unique ideas, then see what will happen.
Here is a unique style bookshelf, and it has a lot of saves and comments. Refinery29 has traffic towards their website. And indeed, they have a lot more to show Pinterest users.
15. Cover video on Facebook.
This is the Facebook cover of Coca-Cola. It is a video and what I see is the fixed picture and the dish steam is going up and up.
It seems to me that Coca-Cola always puts authentic pictures which make you feel the passion of everyday living. This is a pure example of a campaign message.
COCA-COLA, DRINK AND FEEL THE REAL HAPPINESS OF LIFE.
There are many great examples of successful content marketing on social media platforms. How do people create good ones?
Because they have a passion of doing it! Initialize at first the passion, then begin the process of creation. Good content pays back eventually.
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