Positioning Strategies of Fanta and Sprite
Suppose it is a hot summer day. The rays of the Sun are igniting every single thing around you. Probably you feel thirsty and need to drink a beverage that will suit the situation. What will you...
Author: Darbinyan Perch
Positioning strategies of Colgate and Sensodyne
Oral hygiene is crucial for everyone to stay healthy, and attractive, and to be able to enjoy any type of food and drink. With time, people started giving more and more importance to oral hygiene. Throughout the...
Marketing Strategy and SWOT Analysis of Louis Vuitton
Louis Vuitton is a French luxury brand of clothes, shoes, handbags, watched, accessories, etc. It has more than 460 stores in 50 countries worldwide. It has a turnover of 53.79 Billion Euro in 2019. The brand is...
Positioning Strategies of Lay’s and Doritos
Lay’s and Doritos are American snack brands that are widely distributed and popular. On the one hand, Lay’s is a brand of potato chip varieties with 200 classical flavors. Doritos, on the other hand, is a brand...
Target Market of Delivery Services, Uber Eats and DoorDash
There is a constant need for new companies that will satisfy the evolving demands of people. Uber Eats and DoorDash are a perfect resemblance of comparably new business concepts in the market. These two are a link between people and restaurants....
Target Markets of Kellogg’s and Pringles
Kids dream about getting up fast in the morning to enjoy their most beloved and delicious breakfast from Kellogg’s brands from all now, it is time to discuss Kellogg’sver over the world. The company owns popular brands...
Target Markets of Supermarkets Costco and Target
Costco and Target are two big and popular names in the retail industry. Both were founded in the United States and have grown to become successful, powerful, and leading supermarkets with a huge number of stores around...
Target markets of Oreo and Chips Ahoy
Which is the first and the impressively flaming dessert that comes to your mind when you want to indulge a piece of sweetness? You’re absolutely right; they are Oreo cookies of two chocolate wafers & sweet filling...
Positioning Strategies of Zara and H&M
The newsfeed of social platforms about new trends and fashion is so miscellaneous that sometimes we do not manage to pursue them properly. What to do in this case, to keep up-to-date? The right answer is to...
Target Markets of Johnson & Johnson and Unilever
Johnson & Johnson and Unilever are the highest valued multinational corporations in consumer-packaged goods, medical and pharmaceutical devices. You are undoubtedly acquainted with brands such as Clean & Clear, Listerine, Rolaids, Lipton Tea, Dove, Cif, Domestos, Percil,...