A brand identity is a term in branding that helps companies to make their products or services distinct, powerful, and catchy. There are several elements in the notion of brand identity and today we are going to...
Nike is a giant brand and its marketing team has developed different strategies to have unique branding tactics. It is clear that Nike has great branding directions and here their brand equity and personality are very important...
by Darbinyan Perch · Published March 31, 2020 · Last modified March 30, 2023
Here are some facts, in 2017 the market size of electric cars was 118,864,5$ and in 2025 it will be 576,299.8 $ and China is the largest producer of electric cars. So it is obvious that the...
by Darbinyan Perch · Published March 31, 2020 · Last modified March 30, 2023
Here are great car brands that rule the markets for tens of years. Ford, Toyota, and Jeep have special tactics for targeting as well as their target markets are different. The following companies have tried many ways...
These companies are the Laptop producing giants, Dell, Hp. They have distinguished marketing strategies and all of them are leading the competition in their own ways. So what are their particular tactics and plans to attack and...
by Darbinyan Perch · Published March 23, 2020 · Last modified March 30, 2023
Nestle is a huge company that has developed unique ways of targeting. The target markets of Nestle, Nescafe, and Nespresso are not the same and differ interestingly. In reality, Nescafe has a huge range of products that...
by Darbinyan Perch · Published March 19, 2020 · Last modified March 30, 2023
In this blog post, we shall discuss the positioning and segmentation strategies of the genius of marketing Nike. Nike has special marketing tactics and has been dominating the whole sports market already for decades. This severe competition...
The market segmentation tactics differ very drastically and especially for Coca-cola and Pepsi. One of them likes targeting a segment of people who just wants to shine bright, speak louder, another brand targets people who want to...
by Darbinyan Perch · Published February 23, 2020 · Last modified March 30, 2023
The target market for hotels can match any kind of personality. It depends on the status and category of hotels. It is obvious that luxury hotels host people who have high income and like elegant life, instead,...
by Darbinyan Perch · Published February 14, 2020 · Last modified March 30, 2023
Energy drinks are a vast market with a size of 53 billion $ in 2018 and with estimates of 86 billion $. The market is very large and capacious and the leaders are attacking the market with...
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