Branding Strategy of Samsung
If somebody asks you to think of a brand that offers Android products, the first name that would come up to your mind would surely be Samsung. Samsung is a South Korean company that was founded as...
Author: Meri Sargsian
Market Segmentation of KFC
Our world has almost 8 billion population and most probably 7 billion of them have at least once heard and tried the yummiest fried chickens of the well-known brand KFC (Kentucky Fried Chicken). The company was founded...
Target Markets of Lululemon Athletica and Gymshark
Living a healthy lifestyle is crucial for everybody, as it helps to avoid many diseases. Going for sport is an inseparable part of a healthy lifestyle. While people sometimes can be discouraged from going for sport, wearing...
Market Segmentation of Adidas
Every great company has a successful history behind it, and the story of German brand Adidas is not an exception. In 1949, a man named Adi Dassler wanted to improve athlete performances and thought that creating a...
Market Segmentation of McDonald’s
If your friend asks about the best burgers and fries, most probably McDonald’s will come to your mind as a top choice. There are 7,8 billion people in the world, and most likely, each of them has...
Marketing strategy and SWOT analysis of eBay
Imagine you liked something, but it is not available in your country. What will you do if you did not have access to online shopping? You will get upset, right? But stop, you do not need to...
Marketing strategy and SWOT analysis of Spotify
Imagine you are returning from work, very tired and exhausted. What can help you rest if not listening to your favorite music? It is not a secret, nor a deniable fact that music and music apps play a...
Target markets of engine oil companies Castrol and Shell
The car’s performance highly depends on the type of oil that the owner uses. Nowadays, the international market is full of different kinds of oils, and in some cases, drivers can even be confused when deciding which...