Author: Mher Darbinyan

Target Markets of Zoom and Skype

Target Markets of Zoom and Skype

Zoom and Skype are one of giant apps that offer a service of virtual communication one-to-one or group meetings. The platforms became one of the most demanded ones recently, related to the Covid-19 Pandemic emergence. People launched...

Positioning strategies of Samsung and Apple.

Positioning Strategies of Samsung and Apple

Apple and Samsung are multinational technology companies. One can find technological gadgets and devices of the companies in more than 175 stores in the world. The companies generate 230 Billion Dollars in annual revenue. One can find...

Positioning strategies of L’Oréal and Lakme

Positioning strategies of L’Oréal and Lakme

L’Oréal and Lakme are two unique and strong representatives of the beauty industry. Both are successful, powerful, and influential in their field. These companies are mainly engaged in the production of beauty, cosmetics, and self-care products. L’Oréal...

Positioning strategies of Louis Vuitton and Gucci.

Positioning Strategies of Louis Vuitton and Gucci

When you value the reflection of the latest trends and uniqueness, you can undoubtedly visit Louis Vuitton and Gucci’s stores, where you can find the most delicate designs of shoes, leather clothes, handbags, jewelry, and accessories, etc....

Positioning Strategies of McDonald’s and Burger King

Positioning Strategies of McDonald’s and Burger King

For more than fifty years, McDonald’s and Burger King have been operating in the fast-food industry. Both are the ultimate bestsellers and represent one of the most iconic and vital business rivalries in American history. In fact,...

Target Markets of Canon and Nikon

Target Markets Of Canon and Nikon

Since our eyes are unable to take pictures, cameras come in handy when capturing moments that are gone forever otherwise. In this case, Canon and Nikon are often the first brands that come to mind when thinking...

Target Markets of Skechers and Reebok

Target Markets of Skechers and Reebok

When talking about footwear giants that have made an impact, brands that come to mind are Adidas, Nike, Reebok, and Skechers. Since 2005, Reebok has become a subsidiary of Adidas, while the founder of Skechers had been...

Target markets of Fendi and Prada

Target Markets of Fendi and Prada

Fendi and Prada are two big names among renowned and influential luxury fashion houses in the world. Their production involves apparel, footwear, handbags, accessories, etc. Fendi was launched in 1925 in Rome as a fur and leather...

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