Author: Sona Avetisian

Market Segmentation of Lifebuoy.

Market Segmentation of Lifebuoy.

Lifebuoy is a personal care brand in the Fast-Moving Consumer Goods (FMCG) category. The company’s founders, the Lever brothers, initially sold the product to the public in 1895. Lifebuoy’s journey began many years ago as a carbolic...

Market Segmentation of Ferrero Rocher

Market Segmentation of Ferrero Rocher

A whole, roasted hazelnut is surrounded by a creamy chocolate centre in an Italian chocolate treat known as a Ferrero-Rocher, which is then covered in a crisp, spherical wafer and dunked in chocolate and chopped hazelnuts. The...

Positioning strategy of Lush

Positioning Strategy of Lush

A private limited business with its headquarters in the UK is called Lush Ltd. Co-founders Liz Weir and Mark Constantine, both trichologists and beauty therapists, started it in 1995. Lush has managed to maintain its position as...

Marketing Strategy and SWOT Analysis of Prada

Marketing Strategy and SWOT Analysis of Prada

Prada is a well-known clothing and accessory company with headquarters in Milan, Italy, founded in 1913. It is a high-end design house that offers a wide range of items, including travel equipment, purses, shoes, fragrances, apparel, fashion...

Target Market of Nestea

Target Market of Nestea

Nestea was a Nestlé-owned Swiss iced tea and soft drink brand made by The Coca-Cola Company for a long time. Even though the company functions independently now, Nestea still offers a wide range of tea products, including...

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