by Darbinyan Perch · Published June 22, 2019 · Last modified February 27, 2022
Every famous brand has a specific archetype which is one of the 12 archetypes. This idea also refers to brands like Volvo and BMW, Jaguar and Mercedes-Benz. What are the main marketing and branding tactics they use...
Branding / Famous brands' archetypes
by Darbinyan Perch · Published March 20, 2019 · Last modified February 23, 2022
In these series of the revelation of different brand archetypes apple is our next stop. What is Apple? What is its success phenomenon? How they reached their marketing goals? All these answers are hidden under the phenomenon...
Branding / Famous brands' archetypes
by Darbinyan Perch · Published January 17, 2019 · Last modified February 23, 2022
Starbucks is a phenomenon. Everybody who has ever tried the coffee is familiar with the genius of Starbucks. They penetrate into our minds and souls. And this is how they do marketing. Starbucks fans are one of...
Branding / Famous brands' archetypes
by Darbinyan Perch · Published January 11, 2019 · Last modified February 23, 2022
Nike is a very popular brand. They have implemented various marketing tactics to reach their desired results. These tactics have their basics and philosophy. And here we reveal that Nike basics of archetypal tactics. Hero brand archetype...
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