Beer is a very popular alcoholic drink. Close to beer, there are whiskey, whine, vodka. But there is one difference, we drink beer a lot. In some countries like the Czech Republic or Germany, beer replaces even...
by Darbinyan Perch · Published June 22, 2019 · Last modified February 27, 2022
Every famous brand has a specific archetype which is one of the 12 archetypes. This idea also refers to brands like Volvo and BMW, Jaguar and Mercedes-Benz. What are the main marketing and branding tactics they use...
Branding is a very interesting and even exciting process. Dozens of factors react to this phenomenon. Just drawing a logo, or defining the colors of the brand is not enough. The brand like people has its characters,...
12 brand archetypes. / Branding
by Darbinyan Perch · Published May 7, 2019 · Last modified April 12, 2021
What are brand archetypes? We can answer this question in many ways. But at first let’s give a quick definition to the term brand archetype. We should remember that archetypes are widely used by Carl Gustav Jung....
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 28, 2019 · Last modified April 16, 2021
An innocent brand archetype is one of the 12 Jungian archetypes. How is Innocent different from other archetypes? What are the benefits of the Innocent archetype? Let’s find it out now.Innocent brand archetype’s strategy is to help...
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 15, 2019 · Last modified November 2, 2021
Jester brand archetype is one of the 12 Jungian brand archetypes․ How can we differ it from other archetypes? Jester archetype tries to spend every moment with full enjoyment. It wants to fill the customers’ life with...
Branding / Famous brands' archetypes
by Darbinyan Perch · Published March 20, 2019 · Last modified February 23, 2022
In these series of the revelation of different brand archetypes apple is our next stop. What is Apple? What is its success phenomenon? How they reached their marketing goals? All these answers are hidden under the phenomenon...
12 brand archetypes. / Branding
by Darbinyan Perch · Published March 13, 2019 · Last modified April 19, 2021
Everyman (Regular guy) brand archetype is one of the 12 Jungian archetypes. How is it different from the other archetypes. What are its specificities and advantages? Everyman brand archetype’s core desire is to connect with others. Their...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 21, 2019 · Last modified October 3, 2021
The magician tries to find out the fundamental laws of the universe. It seeks to make customer wishes come true. Sometimes the magician can be trapped, because of manipulative behavior. The strategy of the Magician is being...
12 brand archetypes. / Branding
by Darbinyan Perch · Published February 13, 2019 · Last modified December 6, 2021
What is the brand archetype Wheel? Why is it created? The answer is very simple. The wheel shows us the 12 archetypes in a very comprehensive way. It gatherers everything in one place. There are the ruler,...
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