The Lover Brand Archetype Revealed
Lover – there is one happiness in life, to love and to be loved. Lover brands tend to create intimate relationships and want to make the customer feel pleasure. The brand gives the idea of being close...
Category: Branding
12 Brand Archetypes Revealed!
In this blog post, we are going to discuss Jungian archetypes and give answers to the main question about them, show 12 archetypal personality characters, and provide you with real-life examples. What is a brand archetype? At...
What is a brand personality? A very simple answer.
And so, What is A brand personality? Just like any person in the world, brands have personalities as well. In order to be able to develop deeper connections with customers, a brand should have special characteristics and...