Fulfillers’ Buyer Persona

Let’s take a look at Fulfillers’ main characteristics and insights

Fulfiller is a symbol of success and leadership, his decisions are always risky, sharp and fast. But in the end, they are always justified and lead to ultimate success. They are considered to be the people of the result, they are very brave, resourceful and practical. We can call this type of customer “No. 1” or “Top 1”.

It is very difficult to find or meet these customers because their number is very small. Fulfillers are the leaders in their field, well ahead of the second place. As a customer, they are the focus of all competitors, they always receive unprecedented offers from competitors.

It is very easy and pleasant to communicate with them, but you should deserve that honor. Unlike many other segments, they are difficult to reach for objective reasons, as they are mainly on business trips, workshops and other types of business meetings.

Fulfiller’s idol is a man who is more successful than him, for example, a businessman or a leader of another country. Their idols may be legendary deceased, such as Tigran the Great, Alexander the Great, Rockefeller.

Here’s a brief description of the points that accurately describe Fulfiller’s personality 

• He is a symbol of success and leadership
• His decisions are always risky, abrupt and fast, but in the end they are always justified and successful
• He is a regular loyal customer of this or that brand, in order to achieve them, you must always present the best offer in the market 
• It is very difficult for them to choose new partners or new brands for consumption, because they already have the best offers in the market 

It can be very important for fuller’s to be considered successful by the people around them. They like to be different in their status and respect. They constantly motivate their family to achieve heights, gain recognition, so they can gain additional value to their status.

PERSONALITY AND EMOTIONS

Fulfillers are very active in public life. They often attend cafes, high-end restaurants, wine bars and dance places to meet their friends. They prefer to eat in restaurants than at home. These people always like to be a member of different private clubs. Sport is a part of their life. They do various sports regarding the weather.

For example, skiing in winter, cycling in summer, tennis, etc. Active social life is part of their fast-paced lifestyle. Fulfillers can sometimes be seen in “scandals”, it is a part of their lives, because they are the most discussed, rich people in society.

Fulfiller is like a married woman, it is very difficult to attract her, because she is married to her beloved, it can also be said that her husband is quite a charming, caring, rich man.

They like to pursue novelty and changes in life. The family must accept their priorities. They don’t usually have breakfast or lunch together as a rule, but they make sure that the family members live well and don’t complain about their frequent absences.

Being modern is important because it means being ahead, a leader, a dictator. Fulfillers can take care of their health and look, so fitness, health and beauty magazines attract the attention. They are also active in terms of travel and sports visits.

They enjoy traveling, most likely spending 2-3 vacations a year. Being interested in art and foreign cultures is a sign of progress for them. They like to visit concerts and theatres, they think that it can be a part of social circulation.

Their main fear is to fall behind their competitors, that’s why he is always in risk and big grandiose deals. The fear is to lose the leading position. They are very temp and practical people.

EDUCATION AND CAREER

Their business or career is the most important thing in their life. Fulfillers are constantly infected with the urge to move up the career ladder. Work is a means of self-realization, not just direct work.

They love a deep sense of risk and challenges, Always looking for new opportunities in business. Fulfillers are mostly people who have studied at the most advanced government universities, they are either very strong professional managers, or economists, military figures, heads of state security management.

Unlike Fulfillers, Balancers are more creative; they are progressive leaders of creative businesses or democracies, but Fulfillers are more resilient, more developed, and have more advanced management skills than creativity.

This person can be seen mainly in the managerial positions of large financial institutions, corporations, in the public administration system – as Prosecutor General, Prime Minister, General or CEO of the bank.

Fulfillers, after a busy week, love to use the weekends effectively, they like to go out in the evenings, visit various high-class restaurants and places of entertainment. Active rest is not only a leisure activity, it is an essential element of a full life.

SHOPPING ATTITUDE

Fulfillers often spend time in shopping malls, not so much as Revitalizers, but they are considered to be the ones who give a lot of importance to their appearance and status, as a rule they buy the most expensive clothes and accessories. They can spend money in shopping malls just to improve their mood.

However, in the case of this customer, it is necessary to make real, weighty offers, which will be the best offer, because he already has the 3 best offers in the market. You should spare no effort to sell something or achieve any success.

This customer, for example, if he chose ARMANI, always starts using all ARMANI offers at the best prices, with a special discount card for regular customers, etc. In order to attract this customer, Louis Vuitton has to make a lot of efforts to replace a product or clothing that will be the best offer on the market at the moment.

He is loyal to Armani, but Louis Vuitton is somewhat better, that’s why he tries the new product, because Louis Vuitton offers the best and in line with the latest trends.

They follow technological developments, and are the highest users of the Internet at this stage of life. They like to buy new equipment. Having high technology is the key to success. The Internet is the first source of information for these people, they also use it to buy tickets for banking services, travel, hotel booking, shopping, forums, business events.

Television and radio are mainly used for entertainment purposes. The use of the radio is mediocre, mainly when they are driving, and on TV they look for special programs in the evening, sports broadcasts, music events.

They don’t watch movies on TV, so in order to target them, it is pointless to plan advertising hours between movies in your media plan. Fulfiller prefers to go to the cinema to watch a movie.

Fulfillers are mainly attracted by Ruler, Sage, Lover, Magician archetype brands. Jester, Everyman, Explorer, Innocent, Caregiver brands aren’t so interesting for them.

If you are not aware of brand archetypes, you can read more HERE.

Let’s bring examples of some brands that they prefer and are considered the loyal buyers of those.

Have you ever wondered why Fulfillers love Armani, Mercedes-Benz, Rolex, American Express, Oxford and other similar brands?

The reason is that they are mainly Sage or Ruler archetype brands, which with their messaging and promises fully correspond to the motivations and preferences of the given people, which is “always be attractive and young, to have higher status in the environment”.

For instance let’s take a look at a brief description of Mercedes-Benz brand personality to better understand what it is all about.

What is the archetype of the Mercedes-Benz and its character traits? It is clear that the archetype of this brand is RULER. Mercedes-Benz promises its Buyer Persona to be a member of a special club, where not everyone can appear, it is the club of rich Mercedes fans.

Let’s watch 2 Mercedes-Benz commercial

Famous Fulfillers: Cersei Lannister, Roman Abramovich 

The Full information on Fulfillers can be found in the electronic version of the creative work book “16 Personalities” developed by THE SOCIAL GRABBER team, the link to which is placed below. In the book you will find how to attract Fulfillers. What are the characteristics of their consumer behavior?

How to use these insights to engage them in your advertising campaigns? Let me tell you that the book “16 Personalities” describes the detailed revelations of all the secrets that will significantly change the previous perception of every Businessman, Marketer or Startuper about Buyer Persona.