Marketing vs Promotion

What is marketing and what is a promotion? These are questions that I am going to answer in the blog post, giving several real-time examples.
If we imagine marketing as a big cake, then we will see that promotion is only one piece of the following big cake. Next to the promotion, there are pieces like online marketing, branding, etc.

So let’s come to the main question of the topic. What is marketing?

I have my answer to this question. Marketing is actions implemented by companies to attract customers and sell them products and services.

Let’s see in general what are the parts of marketing, combining the great cake.

1. Branding.
   This is a huge concept and includes dozen of elements like logo making, mood, and packaging of the brand, like colors and fonts. There are many tactics of doing perfect branding and one of them is archetyoal style of branding. It is based on 12 brand archetypes. The Hero, The Outlaw, The Caregiver and other 9 archetypes. The famous example of archetypal is the brand Nike wit its famous logo “Just do it”.
   Branding is just one part of the huge concept of MARKETING.
2. Online marketing.
   During the last 2 decades, the following part of marketing has become a huge one. Every person in the world spends a lot of time in front of phones and laptops and we see here many types of advertising. Advertising are present everywhere, when we enter facebook when we google something. Online marketing has changed the rules of the game.
3. Seo.
   The following marketing part is connected with search engines and ranking. Here it is vital to understand the key logics that Google and other search engines put first to rank websites. But in reality, the key is the content. It must be long as many words as 2000 and engaging. Google has developed its ranking factors and it is very customer-centric nowadays. What the client thinks is very crucial here.
4. Print marketing.
   Even nowadays this area of marketing is very popular and businesses are printing their advertisements in newspapers and magazines. A lot of vacant spaces on pages are prepared to give for advertisements. Once this type of advertisements was very popular, but nowadays it has begun to reduce its popularity
5. Video marketing.
   Nowadays videos are seen everywhere. On the billboards, on Tv, on social media platforms. The following term of marketing has been developed for already many decades and now has reached for a new level, where animation videos are created for just seconds and great social media platforms need video content a lot like Facebook and Instagram. On Facebook video is the most popular type of content.
6. Social media marketing.
   SMM like SEO is discussed for millions of times during the last years. Social media platforms like Pinterest, facebook and Instagram have conquered all the smartphones and computers. They find here their friends and followers and they help companies to advertise their products. We can see Instagram stories full of advertisements. Youtube is full of different kind of video adds.
7. Email marketing.
   Everybody says that email marketing is the best way to sell products as it has the most conversion rate. Many businesses sell millions of products with the help of emails because these are more personal way of communication. The purchasing behavior of people is based on a personal kind relationship which is implemented by email marketing.

Now let’s look at how marketing works with step by step guide.

1. At first, we should have product or service, which fulfill people’s needs.
   We should be sure that people need the product, it is reasonable and understandable, it fulfills people’s needs. There are millions of products and startups that do not give to people what they need and that’s why thwy become useless.
2. Understanding the target market for our product. Who are they? Are their parents or children? How they spend their day? What are their preferences? Defining the target market is one of the keys in the success of a marketing campaign.
3. As soon as we are sure about our product and customers. Then who must develop the quality of our services and products and do a complete branding? Our product should be innovative and give something new to people, it should be one step ahead of or competitors. Maybe it can be a new service that has no competitors and which creats its market.
4. Now we have it all. It is time for promotion.
   let’s look through the term ‘promotion’ and see what consist of that. I am going to speak about the promotion now.
   

Promotion is a specific act of advertising a product or service with a specific time and budget.

When companies create a product then immediately it needs some actions to promote and sell the product.
What are these actions?

Online marketing example.

If we have created a new drink. So what are the actions for promotion?
We turn to social media platforms like ‘Facebook’ and put ads. Here it is important to create a video ad to appeal to customers as content is very important. After we enter the add section of Facebook, we begin defining our target market. Let’s say girls whose ages are from 20-30, who are interested in art and photographs. Then we define a budget and duration. For example 5 dollars and 2 days.

Blogging type of promotion.

Let’s say we are promoting a new online SEO tool. Then what are the promotion actions for blogging?
At first, we need a good and competitive writer, who have deep knowledge and writing skills. We begin with keyword research and find out the main keywords. And just writing a beautiful blogpost with more than 2000 words.
From 5 to 10 blogs can be written for product promotion.

Promotion for restaurants.

Let’s say I have a restaurant and a new dish is added in the menu. So we need some kind of promotion for the dish. We can advertise it with social media platforms like Facebook or Instagram or we can just tell the waitress to advertise it while speaking to a client. The new dish can be beautifully pictured in the menu so that everybody could see it.

And so, what is the difference between marketing and promotion?

Marketing is a general and global term. It is used any time while we speak about business and advertisement and everything connected to products and services.
Instead, promotion is a specific act of advertisement for a product or service. It has a specific time and budget. Marketing is general but promotion is specific. This is the main difference between these 2 terms.