If you are not a female, probably you wouldn’t be aware that Estée Lauder and MAC Cosmetics are 2 of the most famous cosmetics manufacturers in the world. Being a crucial part of Estée Lauder Companies they...
As most of you have heard, Snickers is one of the most popular chocolate brands in our society. Originally, it was founded in 1930 as one of the branches of Mars co. Now they are headquartered in...
The fashion industry is one of the luckiest industries in history to have legends like Christian Dior and Coco Chanel. These 2 icons found the companies with their respective names during the first half of the last...
Microsoft and Google are two of the most powerful brand names that you can hear nowadays. These are the companies that have billions of users and will continue to stay at the top probably for more decades....
Marketing strategies / SWOT analysis
by Emily Bazikyan · Published May 10, 2020 · Last modified March 30, 2023
Loved in 160+ countries around the world, Cadbury is an international giant in the chocolate and confectionery market. Now part of Mondelez International since 2010, the brand has 200 years of history filling the snack drawers of...
The great online retail brands, eBay and Amazon have conquered the markets and now are leading the competition and are millions of miles ahead of their competitors. How did they reach such results? One of their winning...
We see here 2 giant skincare companies that have conquered the world with their brilliant products. L’Oréal and Nivea are the brands that lead the competition for long-running years and that is due to their marketing geniuses...
Marketing strategies / SWOT analysis
by Mher Darbinyan · Published May 4, 2020 · Last modified March 30, 2023
As most of you know, Starbucks is the largest coffeehouse chain in the world. Headquartered in Seattle, Washington, today (as of 2020) it has 30,000 locations in around 77 countries. Their huge menu offers a big variety...
Marketing strategies / SWOT analysis
by Mher Darbinyan · Published April 23, 2020 · Last modified March 30, 2023
I’m sure most of you love donuts, especially the ones served in Dunkin’ Donuts. Founded in Quincy, Massachusetts in 1950, today it has nearly 12,000 locations in 36 countries and is considered one of the largest baked...
A brand identity is a term in branding that helps companies to make their products or services distinct, powerful, and catchy. There are several elements in the notion of brand identity and today we are going to...
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