marketing And Social Media Blog

Target markets of Nestle, Nescafe and Nespresso

Target Markets of Nestle and Nescafe

Nestle is a huge company that has developed unique ways of targeting. The target markets of Nestle, Nescafe, and Nespresso are not the same and differ interestingly. In reality, Nescafe has a huge range of products that...

Segmentation tactics of Coca-Cola and Pepsi

Market Segmentation of Coca-cola and Pepsi

The market segmentation tactics differ very drastically and especially for Coca-cola and Pepsi. One of them likes targeting a segment of people who just wants to shine bright, speak louder, another brand targets people who want to...

Positioning of Coca-Cola and Pepsi

Positioning strategies of Coca-Cola and Pepsi

A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them. So, here we are witnessing that 2 of these brands have made genius positioning strategies tactics and...

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