Target Markets of Microsoft and Google
Microsoft and Google are two of the most powerful brand names that you can hear nowadays. These are the companies that have billions of users and will continue to stay at the top probably for more decades....
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Marketing Strategy and SWOT Analysis of Samsung
In today’s rapidly developing world, Samsung is one of the multinational companies that succeed in perceiving changes, reacting to them and offering corresponding solutions. Founded in 1938, today it’s one of the most valuable brands of the...
Market Segmentation of Coca-cola and Pepsi
The market segmentation tactics differ very drastically and especially for Coca-cola and Pepsi. One of them likes targeting a segment of people who just wants to shine bright, speak louder, another brand targets people who want to...
The target markets of energy drinks, Red Bull and Gatorade.
Energy drinks are a vast market with a size of 53 billion $ in 2018 and with estimates of 86 billion $. The market is very large and capacious and the leaders are attacking the market with...
Positioning strategies of Coca-Cola and Pepsi
A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them. So, here we are witnessing that 2 of these brands have made genius positioning strategies tactics and...
Target Markets of Lay’s, Pepsi and Kit-Kat
Here are some great companies that are leaders in their markets. The 3 companies have their marketing strategies and have developed them for years. So, what are the specific kinds of tactics ? Especially the targeting tactics?...
Target Markets Of Versace, Gucci, Louis Vuitton
Here are the leaders of the fashion industry Verace, Gucci and Louis Vuitton. They are all flashy and prestigious and if we want to have one of these brands we should have a lot of money. So...
5 Marketing Theory Examples
There are several famous marketing theories about which we speak about all the time. One of them is the most famous, the theory of 4Ps. I personally have learned the theory and thought that is the real...
The Jester Brand Archetype Revealed
Jester brand archetype is one of the 12 Jungian brand archetypes․ How can we differ it from other archetypes? Jester archetype tries to spend every moment with full enjoyment. It wants to fill the customers’ life with...
6 Unique Target Market Examples.
We are all used to define our target market considering demographics, age, family size, income level. What does it give us? Of course no specific information about their lifestyle, preferences. What they love. Why they should buy...