Revitalizers’ Buyer Persona
Let’s take a look at Revitalizers’ main insights and characteristics
Revitalizers are middle-aged people, who are married and even have children. They are charming parents who are very sensitive and attentive to their appearance. They are very enthusiastic, fun-loving, very much behind their appearance. They regularly visit sports clubs, spas, use hairdressing and manicure services. They are very brand-loving. They often go shopping and buy expensive clothes.
These people are quite sociable people, they have a wide circle of friends, but they don’t like entertainment in large groups, gatherings of 4-5 people.
Revitalizers are characterized by sexuality and sympathy in the eyes of the opposite sex, they are quite active people and they are very afraid of aging, of looking careless.
These people aren’t the final decision makers, but they have a big influence on the final decision. They are good advisors.
Good relations with Revitalizers are very desirable. They are praiseworthy and it creates dislike in people. But a good relationship with them will be completely useful for shopping. They are kind, there is no harm. You have to be kind to them, because they are resentful, but it is very important that along with their emotionally turbulent nature, they are very polite and honest with honest people, although many do not think so.
PERSONALITY AND EMOTIONS
Revitalizers always want to stay young, it can lead to mania. They are terrified of growing up. Wear youth clothes, go to youthful places. They care a lot about their health. They believe that looking good and healthy will give them social recognition.
Therefore They always dress fashionably , their main feature, by which they differ in the society is the well-groomed appearance compared to their age, the young lifestyle and the fashionable outfit. They often go on a diet and worry about the calories they consume.
You will find a lot of vegetarians-revitalizers, but it is interesting to state that they are vegetarians not because they are animal protectors, but because they want to stay young, healthy, and very attractive.
These people are quite entertaining, when they relax, they forget about everything, they completely indulge in entertainment. They have tendencies of inner adventure, they are ready to take risks to gather entertainment, to show non-standard behavior.
They are in favor of adventures. They like friendly gatherings, parties, gatherings, but only participate in high-class events, surrounded by relatively richer people. They are not very interested in cultural events. They like to invite their friends to dinner, to go for a drink. They can have fun until dawn, they can get drunk with friends with pleasure.
Traditional family values are usually not relevant to those who consider themselves modern. They don’t like to spend a lot of time with the family, although they play their role in the family, if necessary they are with their family.
When it comes to relationships, Revitalizers think that they are too good to be for only one person, they don’t think that loyalty with a partner is possible, as they consider long-term, permanent relationships boring.
The main part of their daily schedule is dedicated to sports exercises and beauty care. They regularly attend gyms and fitness centers. They buy and use various items related to their body care and health, beautiful figures. They like to sunbathe even in winter.
EDUCATION AND CAREER
Most Revitalizers have higher education, mainly economics, law and management. You will meet less Revitalizers in the IT field. They have more advanced management, process management than, for example, creative thinking, analytical, computational knowledge.
These people are very ambitious at work, they always strive to be ahead, to beat everyone, to be the best. They are ready to sacrifice their leisure time with family and friends to reach a career height or to succeed in business.
They are greedy for power, preferring to do their own thing rather than working for someone or under someone else’s leadership. They have stable, above-average incomes.
SHOPPING ATTITUDE
Revitalizers Often look for low-priced products when shopping. They need a large number and variety of products, so they believe that it is not worth paying more for premium brands for products that are consumed quickly. On the contrary, they are willing to pay the highest price for shoes, coats, cars and telephones, as these products create a status for themselves.
Revitalizers spend a lot of money, buy top brands, but the price is also important. They like different pleasant things related to the body, manicure, hairdresser. Drink, smoke, keep another partner. Revitizers can be considered more of a process person than a goal achieving.
In terms of brands, they are not so loyal, they will go with new brands.
For example, they must buy the latest iPhone, use Chanel perfume. And cars like Mercedes-Benz, Audi, BMW, Lexus.
They like to show others that they use branded, very expensive products, but in reality that’s not always true.
- They are very friendly during the negotiations, they like to talk about themselves, to praise them, to tell about their luxurious life and cars.
- When negotiating with them, you should make friends with them, show that you admire them, as a successful, intelligent, very charming person.
- Their biggest fear is to be old and unattractive.
Their main fear is to grow old, they are afraid of being considered unattractive by the opposite sex, so they often visit young places, clubs, wear bright colors to look younger, make friends with people much younger than them.
Revitalizers are mainly attracted to Lover, Ruler, Outlaw archetype brands. Sage, Everyman, Explorer brands are not so interesting for them.
If you are not aware of brand archetypes, you can read more HERE.
Let’s bring examples of some brands that they prefer and are considered loyal buyers of those.
And what is the reason that Revitalizers like and use the above mentioned brands? As they are mainly Lover or Ruler archetype brands, which with their messaging and promises fully correspond to the motivations of Revitalizers, which is: “Always be attractive and young, to have a high status in the environment.”
Let’s take a look at, for example, a brief description of GUCCI brand personality to better understand what it is all about.
What is the archetype of the GUCCI brand? It is clear that the archetype of this brand is Lover. GUCCI promises its Buyer Persona an unforgettable expression of love.
I suggest you to watch GUCCI’s commercial below.
We can also look at Martini’s example, which is under the Lover brand archetype.
Famous Revitalizers: Monica Bellucci, Philipp Kirkorov
The full information on Revitalizers can be found in the electronic version of the creative work book “16 Personalities” developed by THE SOCIAL GRABBER team, the link to which is placed below. In the book you will find how to attract Revitalizers. What are the features of their consumer behavior? How to use those insights to engage them in your advertising campaigns? Let me tell you that the book “16 Personalities” describes the detailed revelations of all the secrets that will significantly change the previous perception of every Businessman, Marketer or Startup about Buyer Persona.
