Nike is a giant brand and its marketing team has developed different strategies to have unique branding tactics. It is clear that Nike has great branding directions and here their brand equity and personality are very important...
What is a brand promise? The question has several answers. In general, the brand wants to connect with people, to be a part of their life, a friend or a close person. It promises us a happy...
12 brand archetypes. / Branding
by Darbinyan Perch · Published April 15, 2019 · Last modified November 2, 2021
Jester brand archetype is one of the 12 Jungian brand archetypes․ How can we differ it from other archetypes? Jester archetype tries to spend every moment with full enjoyment. It wants to fill the customers’ life with...
12 brand archetypes. / Branding
by Darbinyan Perch · Published January 24, 2019 · Last modified October 24, 2021
The ruler brand archetype is one of the Jungian archetypes. How is it different from others?What are the benefits of the Ruler? The ruler seeks to control. It doesn’t matter whether it is a community or itself....
by Darbinyan Perch · Published November 25, 2018 · Last modified November 2, 2021
Feel free, explore and find yourself. The explorer brand archetype is one of the 12 Jungian brand archetypes. How is it different from others. The core message of the archetype is the freedom to find out who...
In this blog post, we are going to discuss Jungian archetypes and give answers to the main question about them, show 12 archetypal personality characters, and provide you with real-life examples. What is a brand archetype? At...
And so, What is A brand personality? Just like any person in the world, brands have personalities as well. In order to be able to develop deeper connections with customers, a brand should have special characteristics and...
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