Tagged: marketing strategies
Vodafone and AT&T are two well-known giants in the telecommunication industry. These two have been present in the market for many years and could succeed and become powerful and influential companies. It seems like they implement the...
The majority of us have probably devoured a bag of what is called Lay’s chips. But did you know that for over 88 years, Lay’s has been successfully serving flavored potato chip snacks to its consumers? As of...
Founded in 1952, by the Tata group LAKMÉ is one of the most popular cosmetics brands in India. This homegrown brand was the first one that introduced makeup to Indian women, who have been their main focus...
Without any doubt, L’Oréal is one of the biggest and best-known beauty companies in the world. Founded in 1909 by a chemist, this small French-based company started by selling hair dye products and has grown to become...
The rivalry between Ford and Chevrolet has been coming for more than 100 years, demonstrating the power and the smartness of the companies. In this article I’m going to discuss the marketing strategies of these legendary companies....
As most of you have heard, Snickers is one of the most popular chocolate brands in our society. Originally, it was founded in 1930 as one of the branches of Mars co. Now they are headquartered in...
Loved in 160+ countries around the world, Cadbury is an international giant in the chocolate and confectionery market. Now part of Mondelez International since 2010, the brand has 200 years of history filling the snack drawers of...
As most of you know, Starbucks is the largest coffeehouse chain in the world. Headquartered in Seattle, Washington, today (as of 2020) it has 30,000 locations in around 77 countries. Their huge menu offers a big variety...
I’m sure most of you love donuts, especially the ones served in Dunkin’ Donuts. Founded in Quincy, Massachusetts in 1950, today it has nearly 12,000 locations in 36 countries and is considered one of the largest baked...
In today’s rapidly developing world, Samsung is one of the multinational companies that succeed in perceiving changes, reacting to them and offering corresponding solutions. Founded in 1938, today it’s one of the most valuable brands of the...