Target Markets of Intel and IBM

Intel and IBM are two enormous multinational technology companies. Intel manufactures semiconductor chips that are used in every electronic equipment to store data and programs. IBM, on the other hand, produces computer hardware, software, and middleware. The company also provides hosting and multiple services, varying from mainframe computers to nanotechnology. IBM and Intel are in partnership and negotiations with the most popular and voluminous companies like Apple, Lenovo, HP, Dell, Adobe, Red Hat, etc. It is essential to acknowledge the most important factors that promoted the companies. They have adequately applied marketing campaigns, communications, and targeting strategies.

The overall analysis of technology companies

Intel and IBM are two of the leading companies in the IT sector that are highly connected and demanded in more than 170 countries. Technology companies suggest services for different companies for different means. However, one of the most critical factors that expect to meet such high demand is security. The companies take responsibility for the safety of data in numerous programs and the ones located in the projectors. These are done through microprocessors that pledge to have the probability of data outsourcing at the minimum level.

Let’s discuss one of the marketing campaign example of Intel. 

One of the successful marketing campaigns of Intel was named as “The Sponsors of Tomorrow.” What did the company aim to transmit through this enterprise? Firstly, it is essential to note that the campaign was a viral one, which means Intel was willing to gain brand recognition by making a viral ad with another company called MRM London. 

The advertisement demonstrates an emotional interconnectedness with customers because it purposefully intended to be an assistant for its customers as a “human.” The sophisticated level of technology that Intel offers is about shaping the present and future where the IT company displays in the role of a sponsor. The foundational point here is having human like abilities in terms of approach and understanding of clients’ concerns and agile and practical problem-solving suggestions.

Let’s explore what communications strategy does Intel apply?

To do so we are going to get acquainted with the company’s slogan and investigate its mission.

he latest slogan Intel introduced is called “Intel Inside”. The tagline is intended to display microprocessors only that Intel manufactures and serves. Still, later, the company started to produce chipsets like Centrino for laptops and Viiv platform for home entertainment computers. Intel has an entire focus on not only microprocessors but also the whole platform of PCs.

The slogan aims to convey its importance inside computers by taking customers’ attention to it. Basic knowledge of its typical features and information is also provided for users to be acquainted with what means “Intel Inside.”

It’s time to refer to one of the fundamental points of Intel which are targeting strategies.

If you are already curious about the choice you are welcome to watch the commercial example and read its analysis.

The advertisement above shows a train scene where three colleges supposedly are going on a business traveling. However, it is essential to note that one of them is not a real person. He is artificial intelligence in the role of a human who actively takes part in the conversation.

He was asked about the future, and even though it is from an incredibility list to discover the end, the artificial intelligence man revealed some points. Here is put forth the idea of his smartness. However, another point is also exerted. He seems a funny extrovert person who is willing to make friends in the future with them. 

So, what does this tell us about the target segment of Intel? They are intelligent, innovative, sophisticated, friendly, funny, and full of life. Whom do the features mentioned resemble? Balancers, for sure! 

Values and Beliefs

Balancers are open, positive, and ambitious people who always struggle to achieve the most delicate point of every aspect they shape. Being surrounded by like-minded people helps them to feel better and confident. Career advancement and professional achievements are from their priorities.

Mostly Balancers are intelligent and educated people who have a full supply of knowledge from every field. This assists them to make conversation and broader relationships with different people. They are opinionated and outspoken people who like constructive debates and frequently do so.

Changes and challenges they admit freely as difficulties make them stronger and experienced. Balancers are self-balanced individuals who like to pursue to have everything in the right place in their life.

The target segment is prone to complete what they consider vital even if there are several priorities. They balance time for family, job, friends, and personal life. Healthy living is also essential. Available time is usually dedicated to their hobbies like relaxing and peaceful ones.

Shopping Attitudes

Balancers can mainly be impressed by advertisements first. Commercials, ads, or even posters need to be somehow unique to catch their attention. The target segment always welcomes fresh and new ideas. They are not against trying a new product or brand.

However, due to their time limits, they need to have information about the newness to investigate more and decide about purchasing. This means the new product can attract them either immediately or never. In case they are quality driven, so, paying high does not bother time at all. Mostly premium brands with good representation promote them to buy their products. 

Other Interesting Facts

• Balancers are active Internet users. They value the power of the Internet because it makes it possible to be up-to-date and keep in touch with friends and close people through social networks.
• Balancers are generally concerned about their country. They think everyone needs to put even a little effort to foster the country’s benefits somehow. 
• Because of the fact that to achieve the top point of career goals demand time-cut from family, they seldom do so because family is more than vital and meaningful to them.

16 Personalities (Which one is for your business?)

Intel and IBM are giants in the technology world. Their achievements are the result of building trust in customers and making sure their needs are satisfied. With targeting Balancers, they knew who their consumer was, and ensured constant evolution of both products and marketing strategy. 

Balancers are positive and ambitious, squeezing every opportunity they get. The name of the segment says itself that they always try to reach the balance of dividing time between friends, family and work.

They cherish a healthy lifestyle, and try to combine it with other activities like sports or family time on weekends. 

Besides the product being good, one must realize the importance of knowing whom to sell the product to. This way of thinking gives you more insight on how the product can be adjusted to bring more business value.

Want your business to flourish? Find out more about Balancers and learn about your ideal buyer persona in the book 16 Personalities, and enjoy the benefits of designing the perfect marketing strategy.

Now it’s time to discuss one of the marketing campaigns of IBM called “Code and Response.”

There are many cases of natural disasters occurring in the world. As earthquakes, floods, storms, etc., frequently meet in South America, the company intended to create a center that deals with motherland and nature’s protection and security.

Developers throughout the country were selected to take action and create innovative sophistication that helps to avoid damage. Thus, community advocacy, open-source support, innovation were at the epicenter of the enterprise. 

As a result of the marketing campaign “Code and Response,” the company increased its brand awareness among 908 million people during World Humanitarian Day. More than 100,000 programmers had joined in the process of applying the campaign from 156 nations. The rates had increased to 4.9 from 5.

Let’s explore the communication strategy of IBM.

To do so firstly let’s look at the slogan of the company.

The slogan called “THINK” is first introduced by the manager of IBM’s sales and advertisement, Thomas T. Watson. Once, he used this statement at one of his interviews. He said that the major problem we have is the fact of not thinking correctly enough or at all. People need to take more of their attention to the factor of thinking rationally and coherently. The company of IBM fully comprehend the deep meaning of the word and do their best to make everything according to its core principle.

The slogan is not only about the members of IBM but also for their customers. Those who appreciate safety and security, profitable customer relationships, proper service functions, etc., will undoubtedly opt for IBM.

It’s time to refer to the targeting strategies of IBM.

To do so, let’s watch the commercial below first.

https://www.youtube.com/watch?v=vNiRZWVNK7M

Here we see a family consisted of innovative and creative people. They are willing to make kinds of sophisticated tools that will serve for their convenience. For example, agile arrangement while cooking, creative ideas for games, and even making a wash funny is the company’s core value for their customers.

We witness different family scenes who do their best to live up positive energy and emotions with family members while doing something together. The funny and warm environment they create and live in is the most acceptable indicator of unitedness. What was the commercial about to send its audience? 

The heartwarmingly cooperative environment, whose focus is on the family and mainly kids, spend their time together enjoying every moment. This is the main sign of the segment of Traditionalists IBM has chosen for its IT-focused company. Let’s dive deeper into this and discuss related to their features.

Values and Beliefs

Family-first is the core value that guides Traditionalists throughout life. They think they have to bear and rear kids and take care of family members. Traditionalists put every single aspect shaping their life to another place when it is about their family.

Career and professional advancement are not exceptions. They are mostly ready to study or work further if there is something urgent or vital related to their house. However, in the case of pursuing career goals, they highly appreciate recognition and respect by colleges.

The target segment focuses on a comfortable and nicely arranged life. Making faithful and long-lasting relationships are the last thing for achieving a stable life and expectancies. Food plays a vital role in the life of Traditionalists’. They always are attentive towards feeding their kids and family members with organic food and avoid junk food as much as possible. 

Attitudes Towards Shopping

Traditionalists are prone to wear casually what is convenient to them. Clothes are not something that can measure their well-being. However, this does not mean they do not like shopping. The target segment is one of the first brand or new product adopters. They like trying new things that can make them unique in some sense.

Hanging out in the stores is something they want to do frequently. They are quantity driven; however, they purchase goods from premium brands for kids. Special offers and discounts are something that attracts them to go to malls. 

Other Interesting Facts

• Reading papers and magazines are from their hobbies list. They keep in touch with newness and creativity because they opt for cooking recipes and news about stars there. 
• Traditionalists, as protectors and managers of families, like to assign tasks for family members like cleaning, fixing stuff, or other housekeeping works. 
• The target segment usually meets difficulties while using the Internet or an electronic device related to their useful tools.

So much about the target markets of Intel and IBM. We discussed the companies’ marketing approach’s entire sectors by analyzing their overall function, communication and targeting strategies, and marketing campaigns, of course. We hope this was an efficient article where you found answers to the questions you were seeking for. For more similar blog posts, check out the main page of our website.

Your Complete E-book.