Target Markets of Instagram, Facebook and Twitter

Here are the 3 giant social media platforms that have been dominating the market for years. Each of these these giants Twitter, Instagram and Facebook have specific ways of targeting and target markets. If Facebook is for everyday use, Instagram likes glamour and beauty, instead, Twitter is a hub full of news and information. What are the tactics of targeting of these brands? We shall find it out now.

First, let’s look at the targeting tactics of Instagram.

To understand clearly their marketing tactics, we need to look at their advertisements especially commercials and social media posts. You can not find many commercials on their Instagram channel, but here is a fascinating commercial of Instagram.

In the commercial, we see tones of hearts. And the following heart is painted by the young girl who is modern and trendy. She enjoys life and keeps up with trends. She likes sharing all the events of her life on Instagram. The background of the commercial there is an active song that tells us what we can do when we get into Instagram.

So what kind of customers are these hot people? We have an answer for you. The following segment of people is called Chardonnays (age18-30) by Garrison group.

Chardonnays are a segment of people who like to say “Yes” to everything. They like sharing their moments with friends and having a great time with them. They need to seem attractive especially for the opposite sex. They like paying attention to their looks, spending a lot of time in front of a mirror. Just prefering to hang out with interesting and joyous people, who are trendy and like doing new things in life. Instagram is one of the best ways to be attractive and keeping up with time for Chardonnay girls.
Having foreign friends is a way to aspire to their lives, also going abroad and communicating with foreigners is one of the ways to fill their lives with enjoyment.
Chardonnays like to buy something they want and would save money for having it. They like taking great care of their appearances and are very aware of the latest trends. They like brands that have souls, they would not pay extra for a brand only for prestige and, of course, want to see the soul behind any brand or advertising.

Here is another post of Instagram on their official page.

Here is a horse doll made by the account @lapka_arts. Overall Instagram allows expressing beauty and memorable moments. The following post is a great example of how an artist is encouraged to express herself by showing her talent. And Instargram helps people to gain millions of followers.

What kind of branding tactics does Instagram use? We have an answer. The following tactics are called Lover brand archetype in archetypal branding. What does the Lover brand archetype represent?

• The desire of the brand archetype is attaining intimacy and experiencing sensual pleasure.
• The goal of the archetype is being in a relationship with people, experiences, surroundings.
• The strategy of the brand archetype is becoming more and more attractive.

Famous brands like Chanel and Revlon have the Lover brand archetype. The call of the following brands is seduction, falling in love with a person, idea, item, etc.

The lover archetype is a perfect identity for a brand if

• Your product, service help people to find love and friendship.
• The product has a function fostering beauty, sexuality, and communication, closeness.
• If your brand needs to differentiate itself from a lower-priced brand in a positive way.

Here are several facts about Instagram.

1. Instagram gains 4.2billion likes per day.
2. Every day around 100 million photos are uploaded to the social media platform.
3. Over 60 percent of internet users from age 18-29 use Instagram.
4. There are more than 8 million business profiles nowadays.
5. More than 17 percent of teens claim that Instagram is the most important social media platform.

16 Personalities (what is for your business?)

As we can see, 3 dominant social medias: Instagram, Facebook and Twitter have almost a similar brand strategy, but the targeting is a little bit different. The demographic part is the same.

– Instagram’s target market is Chardonnays.

This is the main secret of the success of Instagram – Right targeting.  Chardonnays are one of the most powerful and socialized segments in 16 personalities among young people. They are very optimistic. They like to enjoy life and do beautiful activities. These people also like to be perceived as highly attractive personalities from the opposite sex. For them, the person should be developed and be beautiful both with the inner world and appearance.

You also should choose the right target (ideal buyer persona) for your business and in this context, you should research all 16 Personalities, 16 types of clients that you may meet during your daily business and marketing activity.

Here is the book “16 Personalities” (ebook version),which includes all these types of clients. This book will give you a key to the heart of your dream client. By recognizing all 16 Personalities, you will easily find a target customer that matches your brand.

Find out your perfect customer profile with the following tips.

Now let’s look upon the targeting tactics of Facebook and see what kind of people like using it on an everyday bases.

Facebook tells us to “live what you love” and in this commercial, Sabry is living his dreams. He enjoys every moment of life while being in hairdressers, or playing golf. He also likes to share it on his newsfeed as, surely, his friends are waiting for news from him.

Sabry is a very sociable and enthusiastic man who likes to be a part of a community and facebook allows him to open groups, chats and speak to different people and communities.

What kind of people does Sabry belong to? We have an answer to this question. The following group of people is called Sharer (age 30-55). Who are they in general?

Sharers like to find enjoyment in every minute of life. They like to be accepted as adventurous people and like challenges and risks and novelties. They like everyday tasks and duties and gladly fulfill their everyday duties. What they adore a lot is shopping, like buying something that they can not resist, though their budget is not so big. Also, they like to escape to another world with the help of movies and magazines.
Home is a place where they find their joy and peace with family, They like cooking and also like eating healthy food. Also like taking care for garden and home, fixing things, putting shelves , room painting and so on.
They do not have high living standards but like buying premium brands as soon as possible. They like using new brands as soon as possible, looking for new products in magazines and journals. Like shopping a lot, it is their way of enjoyment and fulfillment. Families can give opinions about his/her shopping and they take care of their opinions a lot. They also look for special offers, that will allow them to buy something they love.

Now let’s look upon an Instagram post of the social media platform Facebook.

What facebook convinces us to do is to go for collaboration and doing all the things together. Facebook is a platform that wants to bring us together in many ways, with groups and chats. It does not matter what we de, Facebook wants us to do many things together and this is a slogan that I see a lot on the Instagram feed.

What kind of branding tactics has Facebook taken?
The following kind of branding tactics is called Everyman brand archetype in archetypal branding. What does the Everyman archetype represent?

• The desire of the brand archetype is connecting with others.
• The goal of the archetype is to belong and to fit.
• The strategy is to develop ordinary virtues and to socialising with people ordinarily.

Many famous brands like Budweiser and Wrangler Jeans have Everyman brand archetype.
Everyman brand archetype can be a great identity for a brand if

• Your product or service helps people to belong or feel belonged.
• The product has a function for being used every day.
• Your product or service has a low or moderate price.

Here are several facts about Facebook.

1. Facebook has more than 1 and a half billion active users.
2. Every day more than 500 000 new facebook profiles are created.
3. Over 45 percent of FB users get news from the platform.
4. Over 4 million likes are generated in one hour on Facebook.

It is time to look upon the targeting strategies adopted by Twitter.

To realize it, we need to look upon their commercials and find out who are the people that Twitter targets as their main users and customers.

The guy with a costume is running in a street and explores on Twitter then Candice Parker came across the guy and suggests him look after her posts on Twitter, then many other celebrities join to the run and suggest the guy see their posts. In general, we see that there are celebrities on Twitter that twit a lot and if we want to be informed about the latest news we should explore on Twitter.

Now let’s discuss the guy who is running. We see that he likes exploring and looking after famous people’s posts. The following guy with a costume is called Actualiser.

Who are Actualisers? What kind of target customer segment are they?

Actualaisers are very perfectionist people, know exactly what they want from life and devote themselves to their work. They work mainly for having a good career but the family still is the center of their attention. Looking after their children very attentively. The following people are very environmentally conscious people and worried about crime, pollution and other menacing issues.

Actualisers like using premium brands and sometimes buy a product just for having it. They always want to be up-to-date and when a new product appears they want to but it immediately. They like purchasing in one shop, earlier planning their shopping trips. The family also affects their shopping behavior a lot.

Now I just want to look upon the Instagram posts of Twitter. What I found on Instagram is very surprising, just the screenshots of the tweets of famous people.

Here is just one of them.

Here is a tweet of Shawn, who makes jokes about bread choices during October, November, and December. Twitter takes the best pieces of their tweets and shows in all other social media platforms how great is the tweeter and people who are present there. Just like the first advertisement, we see how much interesting stuff is there on Twitter and just want to go there and explore.

What kind of branding strategy has Twitter adopted? The following direction is called strategy based on the Explorer brand archetype. What does the Explorer brand archetype represent?

• The desire of the archetype is finding out its individuality through exploring the world.
• The goal of the archetype is to experience a more authentic and fulfilling life.
• The strategy of the archetype is going on a journey, escape from boredom.

Many famous brands like Amazon and Starbucks have the Explorer brand archetype.

The Explorer brand archetype is a great identity for your brand if

• Your product can be purchased in a catalog and internet.
• The product helps us to find our individuality and uniqueness.
• Your product has a specificity of “on go”.

Here are several facts about Twitter.

1. Over 20 percent of Twitter users are Americans.
2. There is more than 12 percent of Americans get their news from Twitter.

The following social media platforms are giants and leaders in their markets. Check out more blog posts about other brands’ target markets in thesocialgrabeer.com.

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