Top AI Marketing Tools to Grow Instagram in 2024
Instagram is among the leading social media platforms and the best for marketing specific companies or products. Since it allows for visibility, it is a suitable network from which to benefit. However, it is essential to mention the importance of utilizing it intelligently to encourage more engagement. Years ago, doing the latter took a lot of work because creative minds would have to spend lots of time and energy to gain more attention on their Instagram pages. Since the emergence of AI, it has also become a marketing tool for growing Instagram. Let’s dig deeper into ten of the leading AI marketing tools in 2024.
1. Hootsuite
Pros
The benefits of Hootsuite are that it allows for creating, scheduling, and posting content for multiple social media channels from one dashboard, so it acts as an all-in-one tool. The AI tools are suitable for quickly making stunning posts through Canva. It also has tools to think of captions and hashtags since the latter can also be one of the tricky aspects of social media management. After all of those processes are completed, the users provide their approval.
Cons
Previously, the platform was utilized for free; however, a pricing package was implemented after some time. The pricing will be discussed below. However, there are other competitive prices in the market. Some of its closest competitors are much more affordable than Hootsuite, implying that people will more likely select a competitor.
Pricing
The pricing packages of Hootsuite begin from $99 monthly for one user. For three users, it is $249 a month, and Hootsuite also allows for a custom package with personalized pricing.
2. Later
Pros
The advantages of Later revolve around the wide availability of tools it suggests. Its interface is incredibly user-friendly, with a concentration on Instagram. Compared to the abovementioned platform, Later’s pricing is much more competitive. Later, it collaborates with influencers and creators since it also brings built-in editing tools for its media gallery, and its built-in AI tools allow for many functionalities, such as the capability to make a bio link for a landing page.
Cons
While the focus on Instagram brings many benefits to the picture, it is also a disadvantage because it means that the features of Later could be more flexible for other platforms that users could be interested in. For instance, making posts on Facebook groups is not an opportunity. The limitedness also goes to the mobile app. Compared with the web version, the mobile app tools are slightly restrictive. Another con of Later is that its analytics take longer to settle.
Pricing
Later pricing begins at $25 a month for one user. For three users, it is $45 a month; for six users, the monthly pricing is $80.
3. Brandwatch
Pros
Amongst the benefits of Brandwatch is its user-friendly interface because of its well-organization. One proof of this is that its publishing feature is handy since it allows consumers to check the scheduled times of their posts simply and when they need to fill gaps. Brandwatch also has a metrics block on its website that analyzes data. It has a reporting section that consumers can utilize. However, the metrics show every detail in one section.
Cons
Customers of Brandwatch hold conversations with the chatbot. However, the latter is not visible to the consumers of the product. When specific posts do not meet the needs of the social media networks they are aimed to be posted at, Brandwatch denies them without providing the reason to its consumers. Also, Brandwatch does not post Instagram stories for its consumers.
Pricing
The pricing of Brandwatch begins at $108 and is suitable for multiple plans, such as influencer marketing, consumer intelligence, and social media management.
4 – Buffer
Pros
Buffer is also incredibly user-friendly, and its consumers can spend less time reading articles and speaking with support to navigate the platform. Buffer’s pricing is flexible, allowing features not dependent on one another to be purchased. For instance, the Publish and ANalyz tools are different. Depending on the budget, the consumers can flexibly select their plans. The platform also offers a photo editor to make, schedule, and post pictures from the same dashboard.
Cons
While consumers can schedule their posts and review their analytics, they can only partially utilize the mentions, comment responses, and post engagement because the latter is not offered.
Buffer Reply used to be a feature that assisted in that. However, it is no longer a functionality.
If Buffer implements newer tools, it can be more pricey and competitive.
While Buffer offers Pinterest and Instagram features, they are incredibly fundamental. This implies that customers utilize other advanced tools for more complex functions.
Pricing
For one user, Buffer’s price is $15 a month. It is $65 monthly for two users, and the monthly billing for 6 is $99.
5. Agorapulse
Pros
Amongst the leading benefits of Agorapulse is its customer service. The customer service agents are always friendly to their customers, and whenever a feature is missing or lacking, they are open to suggest workarounds.
It immediately boosts the productivity of its customers because of its user-friendliness. Hence, people become more creative and motivated to post on their different social media platforms.
Sometimes, there are great products that could be more challenging to navigate. Agorapulsee consumers mention that the product is simple to navigate and utilize, specifically when people have many more busy schedules.
Cons
One of the opportunities of Agorapulse is that it does not offer the option to post Instagram stories. Sometimes, posts perform worse than expected, and a thorough explanation must be provided.
The last con is that after pictures are uploaded on social networks, rearranging them has no functionality.
Pricing
For one user, the monthly standard package is $49. Regarding the monthly option, the professional package costs $79 per user. The Advanced package is $119 a user. Agorapulse also offers a personalized plan.
6. Mention
Pros
Mention is another user-friendly AI platform that can be utilized for social media management. Sometimes, on Google alerts, different users could miss information they could benefit from. That is where Mention comes to the rescue because it scans mentions on Twitter, for instance.
Mention is another platform where customer support acts as one of its competitive advantages because its agents ensure that Mention maintains a high reputation by always ticking by their consumers’ side.
Cons
The pricing of Mention is comparably high; however, compared with other products, it needs a few functional features from which its users could benefit.
While Mention scans for mentions on different platforms, sometimes, the platform could fail to grab the mentions on some forums.
Pricing
Let’s break down the monthly plans that Mention offers. For one user, it is $41. It is $83 for ten users, which is the Pro package. The Pro Plus package is for unlimited users for $149. A customized plan can also be offered and discussed with the users.
7 – Sprout Social
Pros
Sprout Social is an AI marketing platform with multiple benefits from which its users can benefit. The consumers of Sprout Social have boosted social media management because they are faced with tools where they can, for instance, manage all platforms in one area.
On Social Sprout, the users can also plan, draft, program, and post on their social networks, designate tasks for employees, etc.
Cons
Numerous cons come with Sprout Social. The first one is that it has high pricing yet allows for limited social media profiles, so sometimes, the payment needs to be justified.
The platform offers many features, yet for users who are just getting started, the latter can get overwhelming. Yet, there are crucial features like reporting and scheduling that the platform lacks and needs to be improved.
The publishing suggestions of Sprout Social are also narrow.
The customer service could be more prompt and quick when their users need them.
Pricing
SproutSocial offers a Standard, Professional, Advanced, and Enterprise package. The monthly pricing per seat is respectively $199, $299, $399, and a customized plan.
8. Tailwind
Pros
Tailwind is easy to utilize with its CSS frameworks, features for UI design, integration with well-known tools, significant development, and unique UI creation.
The CSS styling procedures of Tailwind are helpful with their classes for HTML features, quick development, and preferred styles.
The platform is also customizable. It suggests default configurations, color, spacing, styling, other customizations, and simple project management.
Tailwind has excellent security management and can be optimized utilizing PurgeCSS.
Cons
The Tailwind CSS approach sometimes means the HTML files can get more prominent, negatively affecting website performance.
CSS is not something that all users of the platform master, and although it offers courses, the strategy is not optimal for everybody.
Tailwind has to be installed, so it is a desktop version, which, once again, can result in some disadvantages for its consumers.
Pricing
Tailing offers three plans for its users: Freelancer, Startup, and Enterprise. The differences are solely in features, and the prices are respectively $24, $32, and $48 a month.
9. Iconsquare
Pros
Icon Square offers tools that can measure the engagement of their audiences. This feature is more than just Instagram; LinkedIn, TikTok, and Facebook have also entered the picture.
The users can examine metrics like reach, impressions, average reach rate, and average reach.
The above features can assist users in ensuring that their Instagram pages become more successful and optimal.
Cons
Iconsquare is mainly personalized for Instagram and Facebook. The LinkedIn and Twitter features are less than the ones for Facebook and Instagram, and publishing differs from those features.
That is a crucial con since Twitter consumers need a suitable manner to handle replies and mentions.
Pricing
Iconsquare offers three plans: Single, Teams, and Custom. The monthly billing plans are $49 monthly for a single user, $79 monthly for ten users, and a custom plan for unlimited users.
10 – Brand 24
Pros
Brand 24 is a fundamental platform for finding engagement with users worldwide and unraveling whether they have mentioned the brand. It offers a straightforward dashboard showcasing crucial components of the brand.
For social media tracking and monitoring, the users of Brand 24 claim that the latter helps them get to their best performance.
Brand 24 suggests excellent manners in chasing influence on social networks with precise results.
Cons
If the company name is unique, filtering out noise is sometimes challenging and more accessible.
Brand 24 sometimes shows results or mentions that they need to be more accurate, and the platform also faces bugs and glitches.
Brand 24 has had a conflict with Facebook, after which the Facebook and Instagram capabilities have been limited.
Pricing
Brand 24 suggests four pricing packages: Individual, Team, Pro, and Enterprise, offering monthly pricing per month to be billed annually. Respectively, the first one for one user is for $79, the second for unlimited users for $149, the third for unlimited users for $199, and the last for unlimited users for $399.
And that concludes the blog for leading AI tools for Instagram growth in 2024. We discussed their pros, cons, and pricing; you can pick the most appropriate one with those in mind. For more blogs like this, could you stop by our main page.
