10 Key Brand Positioning Strategy Examples

When forming a company, a number of factors should be taken into consideration. One of those is brand positioning. Before getting into it, let us define what brand positioning means. Brand positioning includes all of the methods one takes into account to reach the mind of consumers. Brand positioning is the procedure one uses to ensure his company is unique from the rest. Brand positioning is so much more than a tagline or a luxurious logo. So, a clever brand positioning strategy is one of the most crucial things you need to do for your brand. This blog will look into ten key brand positioning strategy examples. 

1. Facebook

Being one of the first social media companies, Facebook uses a number of positioning strategies. 

The first one is virtual identity. Facebook presented the concept of having a virtual identity. All of its highlights empower clients to put out as much data as conceivable. Subsequently, people are making an internet identity for the world to see.

Once you meet someone in real life and need to keep in touch, the most common thing to do is find them on Facebook. Certain organizations indeed do a social media foundation check before contracting representatives to get an idea of the person’s life. In spite of losing a few of its more youthful clients to other stages like TikTok and Snapchat, by and large, Facebook proceeds to be the extreme specialist in social media.

The second positioning strategy of Facebook is sense of community. It gives people a sense of having a place in a worldwide community. Any social media network can offer the same. In any case, Twitter is frequently considered “nerdy” and Instagram is ‘Millennial.” Facebook, in comparison, is seen as having something for everybody. One of the essential reasons is that Facebook was one of the first on the list.

2. Google

Google uses a mix of different types of positioning. The best idea here is to take a look at them one by one and understand why they work for Google in particular.

Firstly, Google utilizes multi-segment positioning. The company offers a broad run of items and administrations such as Search, Maps, Android, YouTube, Google Play, Chrome, and Gmail that target numerous client sections.

Secondly, Google employs standby positioning. Certain items inside Alphabet portfolio, such as Waymo self-driving cars, robotics, Lunar XPRIZE space investigation program, 3D mapping, and others, may not have a transparent target client portion at this point.

By the by, these items and ventures are anticipating changes within the showcase for the request to rise.

Lastly, Google follows imitative positioning. Google has utilized imitative positioning in some instances. The launch of Chrome browser to mimic then-market leader Internet Pioneer and the dispatch of G+ social organizing location to mimic Facebook can be specified to demonstrate this point.

3. Amazon

Amazon has effectively situated itself as a Glocal (Go global Act neighborhood) e-commerce monster where one can buy anything and get it conveyed at any farther areas. The branding is done as per neighborhood taste. Utilizing the catchphrase “AurDikhao” in its most later campaign in India, it has further made a difference them carve an outstanding place in the customers’ mind.

Amazon has adjusted conveyance and satisfaction centres comparable to the U.S. The latter employs a centralized shipping stage, which it calls Satisfaction by Amazon (FBA), to store and disseminate the products it offers.

Venders send their products to Amazon’s fulfillment centers and charge the enterprise to store, pick, pack, and transport their products.

Amazon executed FBA in India as well, and to date has built about two dozen warehouses there, the biggest one in Kothur in Telangana.

The company, moreover, localized its satisfaction stage in India by introducing Simple Dispatch and Dealer Flex. With the former, Amazon messengers pick up bundled merchandise from a seller’s place of trade and provide them to shoppers.

With the latter, sellers assign a segment of their claim distribution centers for products sold on Amazon. in, and Amazon coordinates the conveyance coordination.

This “fulfilment” approach is helpful for venders and has profited Amazon by speeding up conveyance of a few products.

Amazon is moving up the amusement one step further by providing augmented and virtual reality and joining it with the item traits. This will aid and resolve the complaints clients continuously have about the item, being unable to touch and feel it and give them the affirmation to make the buy without faltering.

Amazon is taking the lead on customer trust because the brand has, for a long time, gone through billions. Indeed, Amazon suffered wildly conflicting quarterly budgetary results to progress its services and enter modern markets.

4. Slack

Initially intended as an inside communication tool, Slack was not made for public utilization. The originators saw potential in it and propelled it to the public in 2012. Ever since that point, it has developed to be one of the most well-known communication tools around.

The key positioning strategy of Slack is that it integrates like a professional.

One of the most well-known reasons is its capacity to coordinate with more than 2400 other applications. Genuine to its goal, Slack does point to creating work-life less difficult and beneficial.

Whereas a parcel of Slack’s competitors moreover offers integration, the run provided by Slack is amazing. The latter makes it one of the most related viewpoints of the brand. Slack has too utilized these brands to reach modern audiences.

Interest a part of Slack’s brand creation has been through word of mouth. This affiliation with other brands has made a difference in this procedure.

Slack also takes user feedback seriously.

This point might appear like something fundamental that each brand in a perfect world does.

But Slack took this idea to the next level. Slack is always including or altering highlights based on inputs from clients. Slack contains a nifty feature where you can send a message yourself. This can be a basic but lovely accommodating feature.

Slack has other features that appear that are tuning in to what their clients needs. This technique is one of the privileged insights behind Slack’s greatly natural client interface.

In comparison, a few of Slack’s competitors, like Microsoft Groups, are shockingly difficult indeed to set up.

5. Apple

Apple is the brand for everybody and anybody that fulfills the need for the most recent mechanical signs of progress by advertising items that seem great. However, those products are also fun, quicker, lighter, and more slender.

Apple has illustrated its predominance with pretentious articulations, counting as “It is the most amazing iPhone yet,” which is why a demonstration that communicates the most undue advantage has been chosen.

The case of brand identity characteristics incorporates earnest, incautious, and inventive. A brand relationship incorporates the two components of trust and client fulfillment.

Brand identity empowers customers to reach self-conceptualization through exemplifying the brand. In this manner, client fulfillment is achieved by seeing and responding to the brand, whereas the brand carries on and reacts to the consumer.

Apple is extraordinary at responding to clients since the previous co-founder Steve Jobs centered on giving the clients what they never knew they required. Apple totally changed how we utilize music players and phones. The embodiment of Apple is upheld inside the proof assembled from address nine within the overview “How would you depict Apple? “

All the lexicon utilized told the brand on the off chance that it was an individual, such as inventive, smart, and most prevalently creative.

6. Coca Cola

Coca Cola is everyone’s go-to drink when they are out on dinner. At least, it feels safe to state that.

With Coca-Cola, it positions its items as thirst-quenching and reviving. The items they offer are said to bring delight to its target market. The drinks and other items from Coca-Cola are moreover related to having an incredible time with family and companions while enjoying existence. Moreover, the company also markets its items reliably and of premium quality.

For those trying to find high-quality drinks, one of the names that will doubtlessly come into their minds will be Coca-Cola.

The company has a broad choice of refreshments; each offers a positive encounter for customers. Coca-Cola brands itself as an item that gives joy and positivity to customers’ lives. Eventually, the company’s essential center is to cater to the requirements and inclinations of its worldwide clients.

.

7. Netflix

Netflix is the biggest streaming service of the world. Everybody has an account, or has asked a friend to share theirs with them.

The best positioning strategy of Netflix is that it concentrates on customer needs.

Customization plays a key part in Netflix’s brand positioning. To say that Netflix is nearly fixated on understanding client prerequisites will not be a misrepresentation.

The advancement of their trade demonstration is based on experiences from their shopper inquiring. This has guaranteed they have remained significant for decades in spite of huge changes in viewing propensities.

Not everything Netflix attempted has continuously been a victory. Netflix briefly permitted watchers to share straightforwardly to social media what motion picture or appearance they were observing.

This highlight was a disappointment as they rapidly realized individuals were uncertain about sharing this data.

8 – Volkswagen

If you are passionate about cars, then you definitely are aware of the legacy of Volkswagen.

A case of astonishing item positioning, the company reported its objective to become the driving automaker in the world. Positioning itself as a solid and lasting company, customers are comfortable when they make a buy.

The car parts are continuously accessible, and the clients know that the car will hold its esteem.

9. Nike

Nike is one of the most well-known activewear brands.

This brand has a defined vision for something greater.

It is this trait that characterizes Nike’s victory — the craving to realize something more prominent. They have to always make strides and overcoming is the most profound root of Nike’s legacy.

That is Nike’s brand essence, and it has been its positioning ever since its initiation. The popular tagline “Just Do It” is inspired by the positioning of Nike. The tagline holds so much weight, and why the brand promise, “To bring inspiration and innovation to every athlete in the world.” is still as genuine nowadays.

10. Dove

Dove is an American personal care company claimed by the multinational shopper merchandise brand Unilever.

Dove items are positioned as personal care items that cater to ladies over the world. Dove predominately centers on positioning its brand around angles of womanliness and excellence that talk to the female market. The brand is situated unlike other brands within the individual care items category. Dove yearns ladies to grasp their normal-looking excellence as they are notwithstanding of their shape, measure, age, or race with the points to celebrate practical magnificence measures and standards.

And that is a wrap on ten key brand positioning strategy examples. We defined what brand positioning strategy means and brought instances of large companies for better illustration. Be sure to check out our main page if you liked this blog. There, we constantly come up with something new.