Author: Kima Galstian

Market Segmentation of H&M

Market Segmentation of H&M

You can always go right with mass-market purchases if you aim to always stay on trend. These brands offer chic items with competitive prices, leaving consumers with a lot of room for selection. Amongst these brands are...

4 Types of Market Segmentation

4 Types of Market Segmentation

What is a company without its consumers? Many companies position a tremendous highlight on their audiences for that specific question, and there are many benchmarks. One of those is market segmentation. In short, companies adopt the latter...

Market Segmentation of Greggs

Market Segmentation of Greggs

The Holiday season has approached, and what more do people enjoy than a baked good that brings all the homey feelings into the picture? So many companies offer baked goods, but Greggs is a specific one worth...

Market Segmentation of John Lewis

We all enjoy large department stores, allowing us to walk through and detect the necessary items we seek. Isn’t it fun to get a fluffy pair of pajamas and a comfortable couch for the living room, all...

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