15 Solutions For Content Marketing Strategy.

We create content every day and all the time. Some of us know exactly what we need, what our business needs. The others know only the half of it. Creating content and publishing is a huge and tiresome work. And it requires a lot of efforts.

But what kind of efforts it exactly requires?

• Researching.
• Creating.
• Understanding

What we need to do in general to succeed and have a real engagement?  What are the steps to follow?

1.    Having a perfect brand and sticking to it.

First of all have your brand then stick to it. Well, you already have a brand, you have done a huge job by creating it, or you are still researching, and exploring for brand identity.

Why we need a brand generally?

It gives the product a personality.

Well, what is a brand personality?

It is uniqueness. It has its gestures, eye colors, hair colors, a tone of voice. And when It speaks to somebody, it smiles and tries to impress.

Is your brand unique and different?

The post of the branding journal shows some key aspects of branding. Ok, once you are there, something you should really remember is sticking to your brand message.

2. What is the brand message?

If you have a brand personality, that means you also have a message.

Personalities are different and their messages too. If we have 4 friends, each of them tells us his/her story, each of them is unique, but their messages are different.

Ex. bmw

I entered the BMW page on Facebook and looked upon the first post.

Let’s discuss the core idea of the message. It tells us that with x5 you cannot be wrong, though you are out of the way. We see that BMW promotes to be self-confident, do not regret our own deeds. In other words, it is messaged to somebody who likes to be always right and on top. The BMW team has carefully planned both the picture and the text for promoting x5.

3. Customer types. Buyer personas.

Who is your customer (the one that likes or buys your product)?

Get familiar with him/her, ask why he/she loves your brand. You can guess your customer from comments. Once you see them commenting, ask them question. Speak to them, understand what they need from you. The best way to improve yourself is a customer advice.

Speak to them and reveal the truth, do not be afraid of the truth. Maybe they need something that even you could not imagine. Furthermore, they can suggest a useful new idea for a content marketing plan.

Reveal their potential of idea making.

Once I was promoting my Instagram page, somebody asked me if I had an FB page. I said (no). But if I had the FB page, the customer may be more engaged about my brand, have better connections with my content.

What we need in general?

Deeper connections with buyers. Maybe I lost my opportunity to do that.

4. Let us put everything together.

At first, we have a product. Something taht we want to show to a potential buyer. Then we create the story of our product. Give them image, title, story, name. In other words, we create a personality.

Then we stick to the personality as it is the product clothing. We show it to a potential user. He says (ok it is good, I like it) or (come one, take it away).

Well, It is a large story and must be created carefully.

People, who like it, great! they exist. We should understand what kind of people they are. Smiley, or gloomy. Active or traditionalists. People who like exploring the internet, or like buying something immediately.

A recent post shows us an interesting fact about buying word of mouth.

Understanding the buyer persona is a key factor. What we need to find out are their tension points. If you ask listen to them carefully, you would soon clear up that they have very similar characteristics.

These are some questions to be asked.

1. How they live? What are their goals in life?

2. Who are their friends, how they spend their leisure time?

3. What kind of work they like to do? What are their preferences?

4. Their income level.

4 Steps you must not forget!

1. Analyzing data.

Content is closely tightened to data analyzes. And our content marketing goals are closely tightened to these.

You share something, it is great. But do not get likes and shares. It means that something is wrong. Or you are got out of your brand message, either it is not good enough for the following platform.

Content should be comprehensive and easily deliverable. Analyzing your performance is a great way to improve your digital content strategy. Put together the best posts, and look at them very carefully.

These are your masterpieces.

How did you reach that efficiency? The secret is in your marketing message.

The Coca Cola example.

In reality, we see more than a picture. Professional people tried hard and created this masterpiece. There is joy, innocence, real friendship, smiles with all heart. There are bright colors, full of life.

2. Matching content to each platform.

Do not post the same social media content on every platform!

• Fb is different from Instagram.
• Instagram is different from Youtube.
• Youtube is different from Twitter.

What is the difference?

The users, yes! The platform in general. How users intercept the platform. People who use them are different!

Instagram users like shiny content. Reddit presents spontaneous information. Reddit and Instagram target contrary segments of people.

3. Editing content.

What people really like and adore is professionalism. Having the first example of content is not enough. The second update is not enough. Show it to everybody, ask them if they like it.

Why do they like it?

The next question can be.

What suggestions do you have?

Listen to them! Take some ideas seriously, some of them not. During these actions, maybe another great idea comes for your content strategy plan. As learning and listening is the key to success.

4. Upgrading content.

While the first thing you share is splendid. Sharing another post like that is Ok. Doing the same actions and sharing similar content is a disaster in content marketing strategy.

Upgrade and update everything.

We know that sticking to the brand message is important. Yes, but you can show the message in millions of ways, and in reality, there are really millions of them.

What we need to do is updating content ideas. There are a lot of them.

Look from the best ones. Explore the real successful posts, then try to create something with your style.

Example Red Bull simple twitter post.

Red bull always tries to reach the unreachable. This is their main message. With red bull, you are in another world, a world that nobody was before.

How to develop a content strategy?

Here is our example of a content marketing plan.

1. Analysing existing situation
2. Campaign creating.
3. Buyer persona analyses.
4. Accentuating the campaign core message.
5. Transform the competitive advantage to an emotional advantage
6.  Post scheduling.

1. Analysing existing situation.

Do we need to begin something new? It depends on business goals in general. Do we need to improve our sales or land a new product?

If yes, then how to do that?

2. Campaign creating.

What is a campaign in general?

In a few words, Campaign is a bunch of connected content distribution actions which targets to specific people segments.

For a good campaign great ideas are needed. In order to do that we need to Analyze the old campaign ideas, their pros, and cons. Generating greater ideas wich will lead to more engagement.

A very good example is Name Lab campaign (Breaking Bad).

The marketing team behind the TV show (Breaking bad)  showed us how to create a great and successful campaign.

In the final season of the show, a Facebook app is created with personalized graphics where fan names were written with chemical elements, (just as like the logo of the show). The app was a huge success — earning over 4.1 million impressions and creating names for over 800,000 people.

The campaign succeeded reaching 4 million impressions.

3. Buyer persona analyses.

Who is your potential buyer?

Is he/she somebody who buys from you frequently or it is a new one?

Do we need to target new demographics of people, or we know our prospect already? What does he/she look like? What type of content they would appreciate?

Here we should look through our main analytical tools. Facebook analytics, google analytics are great for content strategy. We find here their main interests, their engagements, their hobbies. Write down key information about them, what influencers they like, what tv shows. Their education level, etc.

A buyer persona has its lifestyle, attitudes, values.

Maybe they are very outgoing, variety seekers. Maybe they do not enjoy being with families and their leisure activities include going pubs, discos, etc. And they are impulsive buyers, who do not think much while purchasing something.

You can check a hubspot post about a buyer persona.

4. Accentuating the campaign core message.

A message is nothing without a provided value. And the value is a key for the brand interception.

How does the buyer see your product?

What does it give him/her?

A childish joy, an importance or heroic traits or something else.

Nike (message is Heroism).

Everybody is a champion when we wear Nike. It persuades to be self-confident. Reach your goals, do not afraid of failing. In 3 words, Be a hero.

5. Transform the competitive advantage to an emotional advantage.

Your product is better than others. It gives a buyer many benefits.

If it is a mobile phone case. It is durable, beautiful etc.

Note!

We must not say that it is durable while sharing it. We should say it will remain with you in any condition. It won’t betray you, etc.

Messages should be written emotionally.

Example of Tic Tac.

They created their unique style. And their messages are directed emotionally. Thi pic is about 2 personalities who make jokes on each other with funny and childish expressions.

6. Post scheduling.

Each social media platform has its specific needs and requirements. Before posting on Facebook or Instagram or Twitter, something we should consider are the people in there. Social media platform specifics, etc.

We should schedule posts in different ways in every platform. While on Facebook it is better to share every day. We can share a post on Instagram as many times as we want. What we need to reach is engagement. People see the post, like and engage to an idea.

Facebook scheduling example.

1. Monday – reposting the old posts.
2. Tuesday – the new post.
3. Wednesday – a specific infographic.
4. Thursday – a blog post of an influencer.
5. Friday – an image about general description of product.
6. Saturday – people reviews.
7. Sunday – a post about the new campaign.

Instagram scheduling.

1. Monday – general post about the company.
2. Tuesday – story about comnay employees.
3. Wednesday – spontaneously tooked phpoto about a product.
4. Thursday-story – a general post about the product.
5. Friday – story about the company everyday life.
6. Saturday – general post about motivations.
7. Sunday- story live.

Final thoughts.

We need to think a lot about our content and take into consideration many factors. But as soon as we see that a post performs well, we should stick to the post.

Why did it performed well? Try to analyze the post and everything around it.

I am sure that many secrets are hidden behind a succesful post!

Thank you and share your thoughts below!