by Darbinyan Perch · Published October 4, 2019 · Last modified March 30, 2023
These are the 3 dominant companies in sportswear. Nike, Adidas, and Puma. Each of these companies has conquered the markets with its quality and innovative products. The target markets of these 3 giants are very similar, but...
by Darbinyan Perch · Published September 26, 2019 · Last modified March 30, 2023
Thousands of travel agencies exist in the world and the USA. What do they provide for us?The answer is “it depends”. Some people need a calm and exotic holiday in Bali. Others need to travel in the...
by Darbinyan Perch · Published September 18, 2019 · Last modified March 30, 2023
Who goes to coffee shops? The answer is people who love coffee.What do coffee shops give to people? It depends, from good music to interesting and new coffee flavors, a calm and working ambiance, and far more....
12 brand archetypes. / Branding
by Darbinyan Perch · Published September 6, 2019 · Last modified March 30, 2023
Every successful brand has implemented tactics of archetypal branding. And it also refers to the giants like Netflix, Facebook, and Ikea. All of them are leaders in their markets and have been dominating them with their quality...
by Darbinyan Perch · Published September 2, 2019 · Last modified August 26, 2021
What should a book about archetypes contain? Of course, they must contain some practical advice about creating a perfect brand based on the theory of archetypes. Are brand archetypes capable to do a branding and make a...
In this blog post, I am going to discuss some marketing strategies of ketchup brands and also give interesting marketing tricks for ketchup products promotion. We would look through ketchup famous brands’ Heinz, French’s marketing tactics and...
What is marketing and what is a promotion? These are questions that I am going to answer in the blog post, giving several real-time examples.If we imagine marketing as a big cake, then we will see that...
Every successful brand has its tactics of targeting the right segment of people at the right time. These fast-food giants are presented in a market for decades and have created interesting and mighty strategies to appeal to...
Just like human beings brands also consist of different parts which are called elements. People have a head, face, nose, legs, arms and so on. Brands have name, logo, packaging, storytelling and a lot more. Famous brands...
Beer is a very popular alcoholic drink. Close to beer, there are whiskey, whine, vodka. But there is one difference, we drink beer a lot. In some countries like the Czech Republic or Germany, beer replaces even...
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