by Darbinyan Perch · Published December 16, 2018 · Last modified April 19, 2021
The outlaw brand archetype is one of the 12 Jungian archetypes. How is Outlaw different from others? What are the Benefits of the outlaw? The outlaw brands spread ideas like revenge and revolution. Tension points of their...
Go and ask everybody you see on the street (Do you like chocolate?) They would say (Yes!). Why do they like chocolate? What is the brand they prefer? Why they prefer a special brand more than other...
by Darbinyan Perch · Published December 1, 2018 · Last modified October 3, 2021
Hero brand archetype is one of the Jungian 12 archetypes. How is Hero different from others? What value can it give to your brand? Let’s see. Hero brands develop the idea of proving one’s worth through courageous...
by Darbinyan Perch · Published November 25, 2018 · Last modified November 2, 2021
Feel free, explore and find yourself. The explorer brand archetype is one of the 12 Jungian brand archetypes. How is it different from others. The core message of the archetype is the freedom to find out who...
12 brand archetypes. / Branding / Uncategorized
by Darbinyan Perch · Published November 17, 2018 · Last modified November 2, 2021
The sage – The truth will set you free. The sage brand archetype is one of the 12 Jungian archetypes. As the name prompts us, the following brand personality is about intelligence and wisdom.The brand identity puts...
12 brand archetypes. / Branding
by Darbinyan Perch · Published November 10, 2018 · Last modified November 2, 2021
Lover – there is one happiness in life, to love and to be loved. Lover brands tend to create intimate relationships and want to make the customer feel pleasure. The brand gives the idea of being close...
In this blog post, we are going to discuss Jungian archetypes and give answers to the main question about them, show 12 archetypal personality characters, and provide you with real-life examples. What is a brand archetype? At...
And so, What is A brand personality? Just like any person in the world, brands have personalities as well. In order to be able to develop deeper connections with customers, a brand should have special characteristics and...
We create content every day and all the time. Some of us know exactly what we need, what our business needs. The others know only the half of it. Creating content and publishing is a huge and...
More
Categories
