Author: Armenuhi Ordyan

Marketing Strategy and SWOT Analysis of Colgate

Marketing Strategy and SWOT Analysis of Colgate

Attractive appearance and health are closely connected with oral hygiene. People can eat and drink whatever they want if they have healthy and strong teeth. When thinking about products used for maintaining oral hygiene Colgate is probably one of...

Positioning strategies of Lipton

Positioning strategies of Tea Brands, Lipton

When you think about drinking tea, Lipton is probably one of those names instantly popping up in your mind. The history of this legendary brand dates to 1890. Lipton was founded by Sir Thomas Lipton and was named after...

Market Segmentation of Nestlé

Market Segmentation of Nestlé

The industry for food processing is among the most influential and actual ones at all times. Nestlé is one of the biggest and most influential companies in this industry. It was founded in 1866 focusing on breakthrough...

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