Author: Hasmik Avetisyan

Branding Strategy of Rolex

Branding Strategy of Rolex

Rolex, the one and only. The watch brand is famous all over the world for its unique quality and high-end watches. People know Rolex as a remarkably expensive watch brand as well. It is a distinguishable, desirable...

Positioning Strategies of Toyota and Tesla

Positioning strategies of Toyota and Tesla

Toyota and Tesla are two powerful and renowned names from the automobile manufacturing industry. Both are successful, experienced companies whose production is popular around the world. Despite being in the same industry, these two giants are different in many ways....

Positioning strategies of Nivea and Dove

Positioning strategies of Nivea and Dove

You have probably owned at least one product from Nivea or Dove. These are two renowned, strong, and influential companies in the beauty and cosmetics industry. Nivea and Dove have been in the market for decades and...

Target Markets of Rolex and Omega

Target Markets of Rolex and Omega

Rolex and Omega are two big names that are directly associated with luxurious lifestyles and status. These two brands are renowned and leading names in the watch manufacturing industry. The backgrounds of these companies have many similarities. Both Rolex and...

Target Markets of Levi's and GAP

Target Markets of Levi’s and Gap

Most probably you are familiar with Levi’s and GAP, or at least have heard their names. These two brands are renowned and popular representatives of the fashion and clothing industry. Levi’s and Gap were founded in the...

Positioning strategies of Starbucks and Dunkin'

Positioning strategies of Starbucks and Dunkin’

Starbucks and Dunkin are two big and influential names in the food and beverage industry. These companies managed to succeed and grow to become worldwide giants with more than 10.000 locations globally. Their dedication, passion for work,...

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