Author: Kima Galstian

5 Main Elements of Brand Storytelling

5 Main Elements of Brand Storytelling

How you represent your brand and how your audience perceives it plays a massive role in its short-term and long-term success. You may have everything, from the idea of your brand to great-quality products and services. However,...

How To Create An Audience Persona?

How To Create An Audience Persona?

Everybody wants their business or startup to succeed. The tricky part is that no matter how much work you put into it, there is always something left to do. There are steps in your general marketing strategy...

6 B2B Buyer Persona Examples

6 B2B Buyer Persona Examples

We have already spoken about buyer personas in our previous blogs. This blog, however, will concentrate more on B2B Buyer Personas. Let us first define what the latter means. A B2B Buyer Persona is a portrayal of...

Buyer Persona Vs. User Persona

Buyer Persona Vs. User Persona

As it is commonly known, knowing your customers is incredibly important for the successful development of a company. There are numerous ways that the latter can be ensured. You should be aware of your loyal customers and...

Market Segmentation of iPhone

Market Segmentation of iPhone

It is no secret that the iPhone has become the most widespread cell phone for most users in the past decade. It has all the features people need, regularly develops new products, and keeps improving its already...

Market Segmentation of Levi's

Market Segmentation of Levi’s

For most people, comfort comes before style. For others, fashion is more important than comfort. However, for a wide variety of people, both of those attributes are of equal importance. Those individuals favor specific brands that they...

Buyer Persona Vs. Target Market

Buyer Persona Vs. Target Market

Have great branding and advertise your products amazingly; it is not even half of the job. Establishing a company takes a lot of blood, sweat, and tears, but maintaining it is even more challenging. However, with the...

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