Author: Kima Galstian

Target Market of Five Guys

Target Market of Five Guys

Let’s be real; we all love the quickness and deliciousness of fast food now and then. Teenagers and young adults especially have a preference for fast food. Because they are busy with homework, or work, having their...

Target Market of Weetabix

Target Market of Weetabix

Don’t we all love having something delicious for breakfast? Some people are breakfast people, and some are not. But it seems to be the perfect kick start of your day. It gives you energy, boosts your mood,...

Market Segmentation of Lipton Tea

Market Segmentation of Lipton Tea

Imagine this scenario. You have had a long day at work, packed with decision-making where you had to spend a lot of energy. Then, you go to the gym because that is a healthy decision to stay...

Market Segmentation of Airbnb

Market Segmentation of Airbnb

Do you like traveling? Awesome! But adventurous traveling is not everybody’s thing. A lot of people prefer to plan their trips ahead. They think of the places they are going to visit, the food they are going...

Market Segmentation of Dior

Market Segmentation of Dior

We hear of these luxury brands as kids, and they stay “og” until we are old. Seriously, what brand makes clothing, cosmetics, accessories, jewelry, perfume, etc. all at once. The brand that we are going to be...

Positioning Strategy of Lego

Positioning Strategy of Lego

Let’s be honest. We have all owned a Lego collection as kids. Some of us may have even saved those collections as memories. Legos are awesome toys that help shape young children’s intellects, critical thinking skills, and,...

Target Market of American Eagle

Target Market of American Eagle

There are way too many clothing companies these days, as the clothing industry is rapidly expanding. It is remarkable is when a brand does not lose its hype after being around for a while. American Eagle is...

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