Author: Mher Darbinyan

Segmentation Strategy of Dove and Nivea

Segmentation Strategy of Dove and Nivea

Dove and Nivea are influential, popular, and demanded companies that represent the cosmetics industry. This industry is severely competitive as the demand for self-care and cosmetics products is continuously growing along with a variety of offerings. Dove and Nivea are...

Positioning Strategies of Hyundai and Honda

Positioning strategies of Hyundai and Honda

Hyundai and Honda are two strong and popular names in the automobile manufacturing industry. Both of these companies are quite experienced and successful in what they do. Hyundai and Honda have remarkably similar names and logos. Throughout many years many...

Target Markets of Intel and IBM

Target Markets of Intel and IBM

Intel and IBM are two enormous multinational technology companies. Intel manufactures semiconductor chips that are used in every electronic equipment to store data and programs. IBM, on the other hand, produces computer hardware, software, and middleware. The...

Here are the positioning strategies of the 2 famous brands Himalaya and Johnson & Johnson. We can see the statements of their positioning tactics in the blog post.

Positioning Strategies of Himalaya and Johnson & Johnson

Himalaya Herbal Healthcare Brand and Johnson & Johnson are two big multinational chains of medical, pharmaceutical, personal and skincare, baby care, etc. products. They are both known for their comprehensive product portfolio, where one can find anything...

Target markets of soaps Safeguard and Himalaya.

Target Markets of Soaps, Safeguard and Himalaya

Safeguard and Himalaya are famous and renowned representatives of the personal care industry. The product range of these companies includes mainly personal care and hygiene products. In general, they are focused on different variations of soap and cleaning products such...

Positioning strategies of Cadbury and Kit Kat

Positioning Strategies of Cadbury and Kit Kat

You have undoubtedly enjoyed Kit Kat and Cadbury’s fantastic and smooth flavors that warm the consumers’ hearts immediately when they devour the chocolates. Cadbury and Kit Kat are two of the giant multinational confectionery companies in the...

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