Author: Vahagn Bazikyan

Competitive advantage of Walmart

Competitive Advantage of Walmart

Walmart, an influential force in the retail world, with the heart and soul of founders invested in the business. The retail market is a harsh one. Walmart adopted a certain philosophy since its foundation and adjusted it...

Market Segmentation of Pizza Hut and Dominos

Market Segmentation of Pizza Hut and Dominos

The food and beverage industry is keen to stay loyal to traditions and evolves slower compared to others. In contrast, food-providing companies need to stay relevant by adopting new technologies and walking with progress. The basic need...

Positioning strategies of Facebook and Instagram

Positioning strategy of Facebook and Instagram

Facebook and Instagram are on Mount Rushmore of social media networks. Regardless of their differences in origin, both share the same purpose: serving as a socializing platform. No smartphone lives nowadays without at least one of the...

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