Brand Identity and Element of KFC

KFC, the successful brand of the parent firm YUM! The brand is the world’s second-biggest fast-food chain and the largest chicken restaurant in sales. It has been more than 75 years since its beginning, and KFC’s original fried chicken recipe still pleases consumers’ taste buds because it is finger-licking excellent! It’s simple to understand why KFC’s popularity has skyrocketed. This blog will go further into the reasons for KFC’s success. 

What is the Identity of KFC? 

A willingness to attempt new ideas and deep regard for its core brand and image has contributed to KFC’s success. That is also the reasoning behind the new Colonel Icon Design. It’s forward-thinking while also paying homage to the company’s historic history. Young and old alike identify with the Colonel as a genuine person and ambitious cook. This new design connects us to the company’s past while bringing the brand image into the present.

Youthful vitality. Sharp contrasts and streamlined linework make the Colonel appear younger, more dynamic, and more modern. He was only 65 when he founded the brand, and today’s 65-year-olds are more active and appear younger—as seen by this logo. A larger smile also makes the Colonel look more pleasant and hospitable, as though he asks every client to come in for lunch.

The signature appearance with a contemporary twist. The iconic spectacles, goatee, and string tie ensure that the most recognizable face in fast food remains that way. In addition, the Colonel now wears a red apron to remind customers that he is more than just the face of Kentucky Fried Chicken—he is also a passionate and ambitious cook.

Incentives are an excellent approach to both win and keep consumers. KFC, too, saw the necessity and occasionally threw them. For example, they give out complimentary dinners to loyal clients who spend a particular amount on KFC items. The consumer receives a free meal coupon. Furthermore, they provide free meal tickets in the newspaper, which you may collect up to a specific limit before approaching their store for a free lunch. However, they occasionally provide discounts during festivals or special events.

Communicate with consumers through a variety of methods. KFC has social media accounts on Facebook, Instagram, Twitter, and YouTube. Try to interact with your audience on all media – this keeps the company running!

Partnerships are essential. KFC recognized that it did not have a competitive advantage in plant-based cuisine, but instead of refusing to serve those consumers, it worked with firms that are specialists in these areas. These acknowledgements accelerate the growth of your brand.

Concentrate on new ideas. KFC had placed a more significant emphasis on product development. It purposefully incorporated regional flavours and ideas to create new menu items.

Make use of Meme Marketing! Memes are popular among today’s youth! They are young individuals that prefer satirical or hilarious stuff! Incorporate comedy into your material!

KFC’s brand positioning

Apart from being a long-time vegetarian and, in recent years, vegan, alternative protein company, Quorn is also an environmental champion. The resultant mycoprotein has a far lower effect than ordinary chicken meat since its ingredient is mainly naturally occurring fermented and processed protein. Its vow to contribute to developing a regenerative food system will boost its eco-credentials even more.

When consumers pick Quorn, they are not only lowering their carbon footprint, but they are also combating deforestation. Recent research uses computer modelling to forecast deforestation demands if beef consumption continues at its current rate. The last potential scenario is the replacement of Quorn, one-fifth of worldwide beef. The results were astounding, with deforestation potentially being cut in half in the previous estimate. 

In the United States, KFC collaborates with Beyond Meat to provide vegan choices. It is owing to Yum Foods, the chain’s parent firm, having a multi-deal arrangement. Outside of Europe, the meat-free options have proven successful, replicating the U.K.’s debuts with quick sell-outs and requests for items to add to permanent menus. 

For a brief time earlier this year, every KFC outlet in the United States introduced plant-based chicken to its menu. Thought to coincide with Veganuary, flexitarians benefited the most, as things were fried in the same oil as chicken choices, rendering them non-vegan.

However, it is not all good news for KFC. It has been exposed as “utterly misleading” after launching its ‘behind the bucket’ marketing campaign. It includes a clip showing happy, healthy hens growing affectionately at one of its supplier farms. A few weeks after KFC’s filming team, the activist-led brand VFC visited the same farm. Even co-founder Matthew Glover, a well-known campaigner for chicken welfare who has visited similar areas previously, was taken aback by what he discovered.

As noted repeatedly in KFC’s movie, dead and dying birds scattered over shed floors, crowded circumstances, and no enrichment equipment created a different picture. Though KFC tries not to designate any of its goods as vegan, it’s easy to presume that the demographic would love having them as consumers. Misleading animal welfare standards make this much more difficult.

The book “8 Steps to Archetypal Branding” gives excellent knowledge and insights about communicating more effectively with archetypes. After reading the book, you will understand the entire tale behind all branding queries. 

Based on the information presented above, KFC corresponds to the Jester archetype.

What details do we know about the Jester?

The desire to be wholly involved in the current moment.

The idea is to have fun while also helping to brighten the world.

These are the message levels of the archetype.

Level One: indifference, boredom

Level Two: treat life as a game and have fun.

Level Three: use of intelligence to deceive others, escape danger, and discover ways around barriers, transformation.

Level Four: Taking one day at a time and living in the present now

The Jester character might be a great brand identity:

Whose service makes others feel like they belong?

Whose operation allows people to have a wonderful time at reasonable pricing, created and marketed by a firm with a fun-loving, laid-back corporate culture, distinct from a self-important, overconfident, established brand?

The brand identity of KFC. 

Chicken lovers are becoming increasingly popular. But is the chicken you eat genuinely nutritious? Free of potentially dangerous chemicals? Seriously, the quality of the streetside vendors is well below what is acceptable! This ‘Kentucky Fried Chicken’ first appeared as a roadside eatery in the United States during the Great Depression. KFC soon has franchise locations all across the country.

Thanks to globalization, we could enjoy nutritious and standardized chicken later on! This budget-conscious and health-conscious brand has dominated the market like no other. Their secret recipe has astounded all ‘Fried Chicken’ fans and has gained enormous fame in India and beyond. 

KFC employs two content marketing strategies. The first is to create unusual chicken dishes and gain media attention. Second, create authentic and compelling content for free sites such as YouTube. They target both of them. They produce brief, snappy, educational material on their numerous social media channels to capture the audience’s attention.

What is commendable is how they have dubbed a single video in many languages for the benefit of the public. Their material includes images, videos, and even tales! Yes, you read that correctly! On global.kfc.com, you’ll find various news on holidays such as Eid, Diwali, etc. Not only that, but they also supply recipes for some of their most popular foods. 

Celebrity Endorsement is the most effective approach to selling the company. It works wonderfully when the performer has lately gained enormous popularity among the public. The more the celebrity, the greater the effect! KFC has worked with Allu Arjun on one of their advertisements. Colonel Sanders appears in the commercial alongside Allu Arjun. Moreover, they’ve dubbed the same advertising in several languages based on the audience.

Brand Elements at KFC

Logo. 

The logo underwent visible revisions in 1978; for instance, the visual symbol shifted to the left and positioned in front of the sentence. His face expanded to make a good impression on possible guests, and his expression was gentler and smoother. As a consequence, a routine overhaul became a successful marketing move. Typography was also updated, emphasizing the letter “K” and an extended leg that reaches beyond the “C.”

In 1997, there was a new emphasis on KFC’s visual identity – “photography” of the restaurant chain owner. The image of Colonel is realistic, and his vision is blue and white, similar to a pastel palette. A solid red backdrop appears in the background of the square symbol.

Regardless of the year of issue, design, or style, all logo versions include the smiling visage of Colonel Sanders, the creator of the fast-food franchise. A pleasant mood prepares visitors for a friendly environment. She also mentions the beautiful welcome and delectable meals offered here. The sign is another important aspect of this design. The emblem is employed not only as an original trademark sign but also as a decoration of the front of a building where the ideals of the original owner supply specialities.

Harland David Sanders, the most renowned brand spokesperson, is seen in the KFC logo. This entrepreneur developed the fast-food corporation and copyrighted the secret chicken-cooking recipe. His image is inside a trapezoidal form fashioned like glass by the designers. 

The Kentucky Fried Chicken Company has long utilized a logo depicting its face to honour its founder. The two red stripes on the portrait’s sides also replicate the style of the restaurants’ mansard roofs.

Colour:

The KFC brand went red to boost its position in the restaurant industry and ensure client attraction. In symbology, this colour also signifies a love of food; it gives dynamism and warmth to a monochromatic photograph. Furthermore, the red conveys that the company sells fried chicken and whets potential consumers’ appetites.

Name: 

It’s no secret that KFC offers addicting fried chicken made with a unique pressure fryer and a “secret” 11 spice and herb combination to the people. However, the company’s name has been changed to and from “Kentucky Fried Chicken” over the years, sparking several conspiracy theories. Discover what your fast food worker needs to tell you.

One famous (but proven wrong!) claim is that KFC was compelled to alter its name due to the word “chicken.” Rumours that the company was utilizing “mutant” chemically produced birds fueled this bizarre concept. Aside from chicken conspiracy ideas, the corporation openly said they changed the name from Kentucky Fried Chicken to KFC to avoid the word “fried” for possible health-conscious customers.

This blog has come to an end. We investigated KFC’s marketing strategies in depth to better understand its success. Check out our blog entries on the main page to discover more about other well-known businesses!