Brand Identity And Elements of Prada
Some luxury fashion pieces are staples; most individuals look forward to owning an item or two. Among the most famous luxury brands are Dior, Hermes, Gucci, Channel, Prada, Tiffany, etc. We will focus entirely on Prada in this blog. Prada has released and sold amazingly designed and creative purses, shoes, clothes, and accessories for over 100 years. Prada creates products for men, women, and also children. Nowadays, Prada has become synonymous with luxury items and never disappoints with its well-detailed designs being released every year. So, let us focus on a general marketing analysis for Prada to uncover why it is so successful.
What is the identity of Prada?
For more than 100 years, Prada has revolutionized fashion with their cutting-edge designs. Not by solely concentrating on trends, Prada creates a unique intellectual style defined by concepts of image and structure. Their fashion goes beyond the products themselves. Prada’s fashion s about a whole universe that has set the bar for those looking to break the mold and experiment.
Prada creates unique styles through a spectacular, creative approach that explores different world elements. They pull inspiration from art, photography, and film to complete their styles. Prada reinterprets reality through unexpected eyes, giving its customers unique pieces that are always current and timeless.
Over the years, Prada has shown its consumers how significant it is to take risks and break down barriers to their creative freedom. Embracing all aspects of creative expression, Prada has made styles and designs that have become fundamental elements of self-expression. Prada’s fashion goes beyond the product itself, allowing people to bring their ideas and ideals to life with the clothes and accessories.
Prada defies traditional ideas of beauty and keeps up with the timeline. It is like a laboratory of fashion that draws on instincts and cultural trends to develop innovative perspectives for each collection. Simple and classic designs get a fresh twist, so no matter how much the world around us changes, Prada has something new to offer.
Conceptuality is Prada’s way of expressing their appreciation for great taste. In each collection, Prada shows their familiar aesthetic but with a unique spin while introducing new items that bring together the latest tech and expertise.
Beauty and its controversial understandings are constantly intertwined in a fascinating combination of the old, the new, and the yet-to-be world. The latter often causes the traditional norms to be re-examined and reimagined.
Prada’s Brand Positioning
To better understand the brand positioning of Prada, we will investigate the Instagram post below.
In the photo, we see a model showcasing numerous Prada items from the Prada Linea Rossa Line, which is focused on athleisure. Thus, it is explanatory why the model is standing in front of a cliffed coast. A red highlighted “Prada” is written on the photo, which corresponds perfectly with the products.
The caption includes the hashtags of the line and the overall brand. The caption also explains that the line reflects the linked twenty-first-century realities and attracts impulse from the natural body movements and needs.
What can we gather from this photo that will be helpful?
Firstly we get a general message that the brand wants to introduce a change or something revolutionary with this line. However, that approach is not solely for this line but for the brand as a whole.
Secondly, we gather Prada’s wish to honor the body’s natural needs, destroying some modern style tactics and stereotypes.
That leaves us with a guess that the archetype that Prada belongs to is the Outlaw.
- The desire of this archetype is to be provided with chances of revolution and revenge.
- The goal of this archetype is to eliminate everything that is not working.
- This archetype’s strategy continuously destroys, disrupts, and surprises its surroundings.
Other brands of Outlaw archetype are Vans, Snickers, and Harley Davidson.
The messaging levels of the Outlaw archetype are the following.
Level One: feeling worthless, mad, under siege, mistreated
Level Two: recalling as a foreigner, the matters of the company or organization in a way that passes in the face of traditional demeanors and standards
Level Three: acting in surprising or disruptive manners
Level Four: becoming an insurgent or revolutionary
The Outlaw archetype is a proper fit for your brand if:
- Clients and workers are feeling particularly low with the community or recall with values at probabilities with those of the society at large.
- The role of your item is to destroy something or is genuinely revolutionary.
- Your product helps support values intimidated by flourishing ones or communicates unique and revolutionary perspectives.
- Your items are priced from low to moderate.
Brand archetypes: Why are they significant in practice?
Our communication strategy can take numerous approaches, and each of these can aim for various goals. However, all of these messages can be collected with a core logic. The latter is called communication-based on archetypal branding.
With it, we can ensure uniqueness and clarity in our messages. If you look at motivating quotes claiming that you can reach the world with your brand, they all have different underlying effects and meanings.
One is about becoming a hero; another is about gaining experience. With communication-based on archetypes, we can combine these ideas under one grouping and make the message even more powerful.
We recommend looking at the book “8 Steps To a Complete Archetypal Branding” and seeing how it can help your messaging become even more effective.
Uncovering the identity of Prada more thoroughly.
Let us look at several positioning tactics of the company for the matter.
It covers three parts.
- The category of Prada
- Brand differentiation, how Prada stands out from other companies
- Core idea. What main point is that Prada wants its clients to be aware of?
Category
Prada is a family-run holding company that has been in the business of making luxurious goods since 1913. Its products range from handbags, leather goods, footwear, accessories, apparel, eyewear, fragrances, and iconic brands like Miu Miu, Church’s, Cas Shoe, and Pasticceria Marchesi. With its headquarters in Milan, Italy, Prada is ready to offer you the stylish and high-quality products you deserve.
Benefits and Differentiation
Prada is almost the same as sophisticated elegance. Prada is the epitome of fashion. Its timeless design stands out, making it uniquely recognizable across different cultures and to those individuals who appreciate the craftsmanship quality.
When it comes to a brand’s strength, there are a few key factors to consider. The latter includes:
- Its financial standing.
- Experienced team of employees.
- Product uniqueness.
- Intangible assets such as brand recognition.
Prada’s designs have an incredible mix of both classic and contemporary vibes. They are fantastic and modern, with a hint of old-school attitude. As mentioned, Prada is also made with fine craftsmanship that speaks to northern Italy’s esteemed history of sophisticated, understated elegance.
The Main Communication Idea
Prada communicates with its audience in various ways, ensuring the right people receive their message. They focus on sophistication, exclusivity, and elegance to create a unique image and stand out from other luxurious fashion brands.
Prada’s strategies involve advertising campaigns with Naomi Campbell and Eddie Redmayne, connecting with people on social media, events, and public relations, and collaborating with other brands and artists. Their stylish and innovative ads bring their story to life in a way no one else can.
Prada takes full advantage of platforms like Instagram and Twitter to show off its latest collections, stay connected with their followers, and emphasize the values they stand for. Their slick and minimalist page designs and high-grade visuals firmly cement their position as a glamorous luxury label.
Prada always takes advantage of the opportunity to throw one of their signature, impactful events to get people talking and the media asking questions. From temporary art installations during Milano Fashion Week to select private gatherings for particular clients, Prada repeatedly proves that they are at the top of their game.
Prada has established a communication strategy that sets them apart from the rest. Creating a sense of sophistication and exclusivity and using creative storytelling techniques and collaborations are crucial for Prada. They have remained at the forefront of the luxury fashion industry and are among the most sought-after labels.
Brand elements of Prada.
What are the brand elements? Those are the slogan, logo, archetype, and other concepts.
Let us start by the name.
The name element
Back in 1913, the story of Prada started with two brothers, Mario and Martino. With the Italian name Fratelli Prada, meaning Prada Brothers, they began by selling leather goods, such as handbags, trunks, and other animal products, mainly sourced from England.
Mario was a traditionalist and believed strongly in the role of men to provide for their families. Initially, he did not want his female family members to participate in the business. Nevertheless, his son was not interested in joining Prada, so his daughter, Luisa, took over. For 20 years, she was at the helm until her daughter, Miuccia, took the reins. And that is the story of how the iconic Prada began. Thus, the brand’s name is solely the last name of the founders.
The logo element
In 1919, Prada decided to become the official clothing supplier for Italian monarchs. This significant achievement was remembered in incorporating House of Savoy’s heraldry elements into their logo.
The latter included a rope and coat of arms on the logo and their wordmark. Putting these royal symbols on their logo was a smart move, and it helped the company earn recognition above the tough competition out there.
The royal symbols have since left the logo, with the brand eventually only remaining with the name “Prada” as it has seen success over the years.
The slogan element
The slogan of Prada is “Be seen, be heard.” The latter is heavily focused on a general wish to be unique in the crowd. This slogan also touches upon risking a share of the world, one that is revolutionary. As fashion is a weapon one would pick up, this slogan focuses on a double take.
The color element
Prada has kept its logo black throughout the brand’s history. This makes the logo super versatile, looking great in various settings. Although black is the norm, you may occasionally find it in white or gold.
Additionally, the color black is known for creating a mysterious feeling, making the ongoing innovations of Prada better understandable.
The website
The Prada website has been designed to capture the brand’s classic sophistication and elegance. A minimalist vibe and a black-and-white color scheme are all it takes to make the site look simply stunning.
Shopping on Prada’s website is user-friendly. With its easy navigation, you can easily filter their products by category, color, and price range.
The packaging
When you buy something from Prada, you can expect it to come in a signature box or bag designed to keep your purchase safe on its way to you, making the unboxing experience extra special. These usually feature a stylish Prada logo embossed on them and often include luxurious extras, like leather handles or a magnetic fastener.
At Prada, details are what matters most. By using high-quality materials and featuring elegant design elements, the brand is committed to creating a luxurious and memorable experience for customers.
And that is where we conclude this blog. We spoke about Prada’s identity, positioning, and brand elements. Visit our main website for more instructive, engaging, and fun blogs like this about more brands.
