Breakouts’ Buyer Persona

Let’s take a look at Breakouts’ main insights and characteristics !

Breakout people have a very strong and rebellious spirit. They don’t like the people around them. They want to gain power and strength to humiliate and take revenge on those around them.

However they like to communicate with stronger and more successful people than them, they have quite a large circle of friends. Depending on their emotional state at the moment, they decide which 1-2 friends to spend time with, the others will definitely get on their nerves.

Breakouts are characterized by delinquent behavior, they will achieve their purposes at any cost.

Breakouts want to gain the status of the best, they try to get rich, they want to become stronger, they want to protect themselves from the people around them, they want to do what they want.

Breakouts like to be proud of their stuff, they try to surround themselves with things that will show their strength, especially with shoes and cars. They like to scare people around them.

Their main fear is not being appreciated by people who are important to them.

Personality & Emotions 

Breakout type customers have an obvious rebellious mentality. They don’t like the people around them, they want to gain power to humiliate and take revenge on the people around them.

Breakouts want to rise in life, to be respected by high-class people. For that, they will make every effort and sacrifice whatever is necessary (for example, family time) to move forward.

In society they like to differ with their opportunities, to emphasize their strength and security. They like to solve their problems in cruel ways (acquaintances, threats).

Appearance is very important for them. They prefer to cause fear in the other people, with that way they emphasize their influential position. They go to the gym and build muscle so that people around them are afraid of them and their appearance.

During social gatherings, they like to stand out with their complaints. They always say that “the world is unfair, people are not so good, you should always be careful, don’t trust anyone, be ready to defend yourself!”

During childhood, Breakouts were mentally traumatized or were not appreciated by their parents. Following those negative impressions they decided to achieve everything in life, marriage, power, to prove their success.

Education and Career

Breakouts seek material goods, a prosperous life. In society, they want to gain the status of a rich person.

At work, they try to control everyone, to establish their control over any kind of resources. But when they have to be in a team, to play as a team, they try to find a team where they will be appreciated, respected, where they can find peace instead of tension.

These people consider money as success, they think that only money can measure the amount of success, in other words, money is the measure of success for them. 90% of Breakouts work for money, not for personal career growth and self-realization. On the contrary, they aren’t able to accumulate wealth, they spend money without thinking, they don’t know how to collect their gatherings.

Breakouts use his status a lot, he seeks to get rich, to gain power, to be protected from the people around him, to do whatever they want.

Shopping Attitude

They are active consumers of spy products, various equipment, as well as medicines. When choosing brands, they are loyal, they consider betrayal as an unforgivable act.

Breakouts love online shopping, because there are no sellers there to deceive them, they can easily search and find their favorite product. These people will search for the necessary information on the Internet more than consulting with different people, because they don’t trust people, they are tired of sharing their wishes and desires with them. However they mainly ask for advice from their close ones when shopping.

They like to show power with their products, especially with shoes or cars. Loves to scare, to remind others.

Negotiations aren’t their strong side, they ignite quickly, they think they are fooled, they can’t convey their final message or desire to the other person.

When negotiating with them, it’s necessary to show that you value the relations you have with them, and you are ready to give them opportunities.

The message prepared for Breakout people must contain common values, justice and enable justice to be restored, or it must be accessible because it is fair, like “we don’t rob people”.

For instance: “Don’t trust the goods imported from abroad, they are cheap, but they are sold very expensive, use the local one.”

• Their main fear is not being appreciated by people who are important to them

Breakouts are mainly attracted to OUTLAW, MAGICIAN, EVERYMAN archetype brands, CAREGIVER, , SAGE, INNOCENT brands aren’t so interesting for them.

If you are not aware of brand archetypes, you can read more HERE.

Let’s bring examples of some brands that they prefer and are considered loyal buyers of those ones.

Harley-Davidson; Diesel; Jordan 

What is the archetype of Diesel? It’s clear that the archetype of this brand is Outlaw, as the latter is mainly presented in dark colors, has a more aggressive style and doesn’t obey the rules. Diesel, for example, released quite large watches for men, which was already out of the rules.

The slogan of this brand is “for successful living”, which touches the deepest points of the heart of Breakout people.

It’s clear from this promise that the main target of Diesel are rebellious girls and boys, who want to be different, to establish their power in society by their influence. The most suitable Buyer Persona with these features is Breakout.

Diesel also released the “Keep The World Flawed” commercial, which was a “very accurate” message related to Breakout people, in complete violation of the law.

At a time when all brands or people in general are propagandizing to try to do their best, to follow the rules, to make our country perfect, Diesel says: “let’s keep the flawed state”. 

I suggest you watch the video below.

 Famous Breakouts:  Victoria Pedretti, King Joffrey (GOT)

The full information on Breakouts can be found in the electronic version of the                    creative work book “16 Personalities” developed by THE SOCIAL GRABBER team, the link to which is placed below. In the book you will find how to attract Breakout people. What are the characteristics of their consumer behavior?

How to use those insights to engage them in your advertising campaigns? Let me tell you that the book “16 Personalities” describes the detailed revelations of all the secrets that will significantly change the previous perception of every Businessman, Marketer or Startup about Buyer Persona.