Carpe Diems Buyer Persona

This blogpost is dedicated to Carpe Diems a unique buyer persona with fancy lifestyle. To start our exploration journey, firstly let’s take a look at Carpe Diem’s insights and characteristics.

Carpe Diems aren’t very sociable people, they are strict in everything, even in relationships. They don’t like big gatherings, they kind of put themselves above others, they don’t communicate with everyone. They have a circle of their close ones; they always try to be in that 3-5 friendly environment. Carpe Diems are financially secure people, their status is very important to them, they pay attention to the opinion of the primary society when choosing everything. 

They always remain loyal to their close circle, they are family people, they always consider family’s opinion. They are quite spending people, and mostly impulsive and emotional, they can buy anything if they notice that the product will raise their status, reputation.

Personality & Emotions 

Carpe Diems are young people, 18-32 years old, in society they avoid going alone, they always try to go out with their close ones. It is uncomfortable for them to be alone in a crowded place. They are quite entertaining, but they do it not for joy but for competition. 

They will attend popular clubs, but they will not enjoy it very much, they will take more selfies to show that they are doing well so that they do not lag behind their rivals. If you go somewhere with them where the prestige isn’t that high, they will be depressed, as if the whole world is looking at them, their status is falling.

They like to go out, rest, dine outside, visit various entertainment centers, and are very outgoing people. They often go out with friends, usually to more prestigious places than hedonists, because they can afford it.

• They have two main fears: Being unimportant in society and being alone !

Education and Career

However, Carpe Diems understand the importance of career, as money is freedom, and freedom means you can do whatever you want, whenever you want. They want to reach the peak of their career; they are even ready to sacrifice time with their family to move forward. They dream of one day creating their own business. Unlike Hedonists, Carpe Diems are very purposeful. If they decide something, they achieve it at all costs, using all their connections.

Carpe Diems try to be in tune with modern technology, the Internet, and social sites play an important role in their lives.

Only a small number of Carpe Diems want to put a lot of effort and energy into their education, but only if they realize that it is important for their status. They spend quite a lot of money on it. They also try to apply for foreign private universities, but at a university where it is easy to study, where it is possible to make many foreign connections.

Shopping Attitude

Carpe Diems mainly use branded products. They prefer quality over quantity. They think that it is better to have 1-2 dresses, but from the most famous brand, with very high quality, than to have 10-12 medium quality dresses. This approach to procurement, of course, is supported by their high standard of living. Well, of course, they have above-average incomes, and can afford to use well-known brands.

These people are considered active consumers. They are active consumers of fashion, luxury items and personal care items, which emphasize their individuality and status (car, phone, etc.). CARPES are also considered to be very loyal consumers. They seldom make a difference between brands, stores, habits. ” They are loyal to their preferred brands and unconditionally trust their choice.”

They enjoy personal shopping. We can use this article to describe their shopping mentality: “They believe they’ve got the best deal, not just on the cheap stuff.” 

They are very capricious during the negotiations, they literally fight for the thing they want, they cannot give up even the smallest, impossible detail. They can even lose the negotiations, but they will not give up their ambitions.

Carpe Diems are mainly attracted by Ruler, Caregiver, Innocent, Lover, Creator archetype brands. Jester, Everyman, Outlaw, Magician archetype companies aren’t so interesting for If you are not aware of brand archetypes, you can read more HERE.

Let’s bring examples of some brands that they prefer. They are considered the loyal buyers of those brands.

CARTIER; Dolce Gabanna sneakers; DIOR, GATORADE. 

And what is the reason that Carpe Diems love and use the above-mentioned brands? As they are mainly brands of Ruler, Creator archetype or Lover archetype, which with their messaging and promises fully correspond to the motivations and preferences of Carpe Diems.

Let’s take a look at a brief description of Dior brand personality to better understand what it is all about: What is the archetype of the Dior brand and its own character traits? It is clear that the archetype of this brand is The Lover, but I have a very subtle observation here. This brand has taken the 1st level of The Lover archetype and promises a passionate love story that can only happen to her client, in this case Carpe Diem. Here is one of the slogans: “A woman’s perfume tells more about her than her handwriting” or “Happiness is the secret to all beauty”.

Below I suggest watching one of the DIOR videos!

Let’s consider the example of Dolce Gabbana sneakers. They offer various writings and creative pictograms on sneakers, which with its messaging fully engages Carpe Diems. Wearing Dolce Gabbana sneakers, Carpe Diems can feel noticeable in the environment, which is one of their motivations.

 EXAMPLES OF FAMOUS CARPE DIEM’S:  Leonida Italian taylor, Natalie Portman

You can find complete information about Carpe Diems in the electronic version of the “16 Personalities” creative workbook developed by The Social Grabber team, the link to which is placed below. In the book you will find how to attract Carpe Diems.

What are the features of their consumer behavior, and how to use these insights to engage them in your advertising campaigns? Let me tell you that the book “16 Personalities” describes the detailed revelations of all the secrets that will significantly change the previous perception of every Businessman, Marketer or Startup about Buyer Persona.