Positioning strategy of Flipkart
Imagine you have deeply injured your leg and the doctor told you to stay at home for a month. That’s one of the unpleasant feelings in the world, right? So, you decide to order a book and...
Category: Positioning
Positioning strategies of Tea Brands, Lipton
When you think about drinking tea, Lipton is probably one of those names instantly popping up in your mind. The history of this legendary brand dates to 1890. Lipton was founded by Sir Thomas Lipton and was named after...
Positioning Strategies of Mountain Dew and Red Bull
Mountain Dew and Red Bull are energy drinks highly consumed by teens. As they are also produced and manufactured as soft drinks, the products are also being retailed among those industries. You can find the beverages in...
Positioning Strategies of Fanta and Sprite
Suppose it is a hot summer day. The rays of the Sun are igniting every single thing around you. Probably you feel thirsty and need to drink a beverage that will suit the situation. What will you...
Positioning strategies of Colgate and Sensodyne
Oral hygiene is crucial for everyone to stay healthy, and attractive, and to be able to enjoy any type of food and drink. With time, people started giving more and more importance to oral hygiene. Throughout the...
Positioning Strategies of Lay’s and Doritos
Lay’s and Doritos are American snack brands that are widely distributed and popular. On the one hand, Lay’s is a brand of potato chip varieties with 200 classical flavors. Doritos, on the other hand, is a brand...
Positioning Strategies of Volkswagen and Audi
Volkswagen Group is an enormous company that owns Audi, Scania, Porsche, Skoda, Bentley, Lamborghini, Bugatti, Volkswagen commercial, MAN and Ducati and sells passenger cars. Audi AG is a German automobile manufacturer. The branch of Volkswagen Group Company...
Positioning strategies of Hyundai and Honda
Hyundai and Honda are two strong and popular names in the automobile manufacturing industry. Both of these companies are quite experienced and successful in what they do. Hyundai and Honda have remarkably similar names and logos. Throughout many years many...
Positioning Strategies of Himalaya and Johnson & Johnson
Himalaya Herbal Healthcare Brand and Johnson & Johnson are two big multinational chains of medical, pharmaceutical, personal and skincare, baby care, etc. products. They are both known for their comprehensive product portfolio, where one can find anything...
Positioning Strategies of Pizza Hut and Domino’s Pizza
The melting cheese on the surface of hot slices of meat with a mix of a little bit spicy sous. Did this resemble your most beloved pizza? You undoubtedly remembered the “Italian Mozzarella Stuffed Crust” Pizza from...