Category: Positioning

You have undoubtedly enjoyed Kit Kat and Cadbury’s fantastic and smooth flavors that warm the consumers’ hearts immediately when they devour the chocolates. Cadbury and Kit Kat are two of the giant multinational confectionery companies in the...

Toyota and Tesla are two powerful and renowned names from the automobile manufacturing industry. Both are successful, experienced companies whose production is popular around the world. Despite being in the same industry, these two giants are different in many ways....

Apple and Samsung are multinational technology companies. One can find technological gadgets and devices of the companies in more than 175 stores in the world. The companies generate 230 Billion Dollars in annual revenue. One can find...

L’Oréal and Lakme are two unique and strong representatives of the beauty industry. Both are successful, powerful, and influential in their field. These companies are mainly engaged in the production of beauty, cosmetics, and self-care products. L’Oréal...

When you value the reflection of the latest trends and uniqueness, you can undoubtedly visit Louis Vuitton and Gucci’s stores, where you can find the most delicate designs of shoes, leather clothes, handbags, jewelry, and accessories, etc....

You have probably owned at least one product from Nivea or Dove. These are two renowned, strong, and influential companies in the beauty and cosmetics industry. Nivea and Dove have been in the market for decades and...

For more than fifty years, McDonald’s and Burger King have been operating in the fast-food industry. Both are the ultimate bestsellers and represent one of the most iconic and vital business rivalries in American history. In fact,...

The newsfeed of social platforms about new trends and fashion is so miscellaneous that sometimes we do not manage to pursue them properly. What to do in this case, to keep up-to-date? The right answer is to...

Starbucks and Dunkin are two big and influential names in the food and beverage industry. These companies managed to succeed and grow to become worldwide giants with more than 10.000 locations globally. Their dedication, passion for work,...