Category: Segmentation

Market Segmentation of Nestlé

Market Segmentation of Nestlé

The industry for food processing is among the most influential and actual ones at all times. Nestlé is one of the biggest and most influential companies in this industry. It was founded in 1866 focusing on breakthrough...

Market Segmentation of Apple

Market Segmentation of Apple

The industry for technology is extremely popular and fast-growing. Apple is a multinational technology company that is among the strongest and most influential representatives of the industry. The company was founded in 1976 in the US. Apple offers a...

Segmentation Strategy of Samsung

Segmentation Strategy of Samsung

The industry of electronics is highly competitive, fast-growing, and demands immense investments in R&D. Samsung is one of the most influential, popular, and powerful representatives of this industry. This technology giant was founded in 1969 in South Korea. The...

Segmentation Strategy of Dove and Nivea

Segmentation Strategy of Dove and Nivea

Dove and Nivea are influential, popular, and demanded companies that represent the cosmetics industry. This industry is severely competitive as the demand for self-care and cosmetics products is continuously growing along with a variety of offerings. Dove and Nivea are...

Segmentation tactics of Coca-Cola and Pepsi

Market Segmentation of Coca-cola and Pepsi

The market segmentation tactics differ very drastically and especially for Coca-cola and Pepsi. One of them likes targeting a segment of people who just wants to shine bright, speak louder, another brand targets people who want to...

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