Most individuals choose comfort above style. For some, fashion takes precedence over comfort. However, each characteristic is equally essential for a wide range of persons. Those people choose certain brands from which to shop. Levi’s, most known...
Panasonic is a Japanese public limited business headquartered in Kadoma. This Japanese multinational firm, founded in 1918, is involved in the electronics and home appliance industries. Panasonic caters to the international market and is one of the...
Nike is a giant brand and its marketing team has developed different strategies to have unique branding tactics. It is clear that Nike has great branding directions and here their brand equity and personality are very important...
What is marketing and what is a promotion? These are questions that I am going to answer in the blog post, giving several real-time examples.If we imagine marketing as a big cake, then we will see that...
There are several famous marketing theories about which we speak about all the time. One of them is the most famous, the theory of 4Ps. I personally have learned the theory and thought that is the real...
What is a brand promise? The question has several answers. In general, the brand wants to connect with people, to be a part of their life, a friend or a close person. It promises us a happy...
We are all used to define our target market considering demographics, age, family size, income level. What does it give us? Of course no specific information about their lifestyle, preferences. What they love. Why they should buy...
Just like other Social media platforms Pinterest has its own tactics for success and drives tonnes of traffic to your website or app or wherever you direct them. The 2019 year is unique for Pinterest as it...
Go and ask everybody you see on the street (Do you like chocolate?) They would say (Yes!). Why do they like chocolate? What is the brand they prefer? Why they prefer a special brand more than other...
12 brand archetypes. / Branding / Uncategorized
by Darbinyan Perch · Published November 17, 2018 · Last modified November 2, 2021
The sage – The truth will set you free. The sage brand archetype is one of the 12 Jungian archetypes. As the name prompts us, the following brand personality is about intelligence and wisdom.The brand identity puts...
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