Market Segmentation of Kahoot
Kahoot is a game-based learning platform that may evaluate students’ knowledge, conduct formative assessments, or provide a respite from regular classroom activities. With 70 million monthly active unique users, it is one of the most popular game-based learning platforms. On July 14 this year, Kahoot announced an agreement for a recommended voluntary offer from Goldman Sachs Asset Management, along with the growth equity firm General Atlantic, KIRKBI Invest (owned by the KIRKBI/LEGO group), founders and management, and other shareholders to take Kahoot! public. This blog will give an in-depth marketing analysis of the organization.
Segmentation strategy of Kahoot
Researchers worldwide have researched the impact of Kahoot! in the classroom on student learning outcomes. The Kahoot movement has grown in schools worldwide, with over 6 million teachers and 800 million students using Kahoot! in over 200 countries. A recent study by Rabail Tahir and myself in Elsevier’s Computers & Education, the leading magazine on computer-supported education, took a detailed look at this topic by doing a literature analysis of 93 studies proving the impacts of utilizing Kahoot! for learning.
From kindergarten to college, it has a good impact on learning.
Researchers chose qualitative and quantitative studies for their relevance (experiments, case studies, or other Kahoot-related research), academic rigor, and trustworthiness. The authors found that “Kahoot has had a positive effect on learning performance, classroom dynamics, attitudes, and anxiety” in both higher education and K-12 environments after collecting and evaluating data from almost 100 research.
The research revealed that Kahoot’s efficacy stems from its focus on enhancing learning outcomes by increasing engagement, involvement, and motivation through competitive, game-based learning experiences.
Kids enjoy playing and desire to win; game dynamics are an excellent technique for enhancing learning. Among the studies that included statistical significance testing, 70% demonstrated that Kahoot substantially improved students’ final grades or test scores compared to alternative teaching techniques.
In the classroom, encouraging good attitudes.
The benefits of adopting Kahoot! in the classroom extend beyond grades and test scores. A plethora of research is cited in the study to demonstrate how Kahoot enhanced classroom dynamics and provided a safer, more pleasant learning environment.
According to studies, courses that utilized Kahoot—particularly those that used it frequently—saw higher attendance, student involvement, engagement, motivation, and contact between students and professors and students and peers.
One of the difficulties identified by research is teachers’ fear that competition may raise pupils’ nervousness. However, virtually all the studies that looked at this impact discovered that, whether compared to traditional teaching methods or other online tools, Kahoot lowered student anxiety.
Students who used Kahoot in the classroom reported feeling more confident completing quiz questions, especially with the ability to play anonymously, and feeling more comfortable expressing questions during class discussions. Teachers verified this conclusion, reporting increased participation—even among timid students—and enhanced attentiveness, motivation, and material knowledge.
The review indicates that using Kahoot! in schools improves student learning in both higher education and K-12 classes. The data supports this since it shows Kahoot’s beneficial influence on learning outcomes, with most instructors and students in these studies reporting enhanced classroom dynamics and student confidence. These data support the notion that engagement, motivation, and enjoyment are associated with improved learning performance.
At the same time, their remarks demonstrate that they have values and morals. They all grin as they confront adversity and hope for the best. Based on the information supplied, Kahoot appeals to the Traditionalists sector.
Values and way of life:
Traditionalists are generally married, middle-aged men and women who prioritize their families significantly. They work hard to ensure their family’s safety and stability. Representatives from this division stress children’s upbringing and are amiable and attentive to them.
Traditionalists devote their lives to ensuring that children receive a proper education. They believe instilling values and morality in future generations and punishing them is critical.
This group oversees maintaining a stable, tranquil, and well-organized way of life. People immediately identify this way of life with a profession. As a result, Traditionalists set themselves apart via their zeal, excellence, and honesty. Many individuals value spending quiet time at home with their families. Children must learn to live an active and artistic life.
Developing Attitude:
Individuals in the target sector of Traditionalists have solid purchasing habits. Folks adore shopping and spending money; thus, these folks are more interested in convenience than beauty. Traditionalists typically spend their money on costly products.
They are, however, primarily bargain seekers. Members of this target sector place a high importance on the quality of the products they buy. They would rather spend more money, get fewer goods, and ensure quality. Traditionalists are not brand enthusiasts. It is simple to persuade consumers to try new goods and brands.
16 Personalities (Which one is best for your business?)
Kahoot is now well-known worldwide because of its well-thought-out product and segmentation approach. Who is our client? What can we do to please them? How can we reestablish their faith in our company?
Do you want to learn more about segmentation? Check out our book, 16 Personalities, to learn more about your target customer’s interests and views and to remember more about others.
In the book, you may learn about various marketing and negotiating techniques.
Other amazing facts:
They appreciate spending quiet, tranquil time with my family and at home;
Such as putting in the least amount of effort when it comes to sports and an active lifestyle;
They desire to visit familiar places;
They primarily watch television for entertainment.
Consume as little information as possible;
We must be more interested in the Internet, computers, and radio.
Positioning plan of Goldman Sachs Group, Inc.
Kahoot is not an independent company. Goldman Sachs Group, Inc. has owned it since July 14, 2023. So, when discussing the “Positioning Plan” and “Marketing Mix,” we will concentrate on Goldman Sachs Group.
The Goldman Sachs Group, Inc. is a world-class multinational investment banking, securities, and investment management firm that provides various financial services to a diverse clientele, including enterprises, financial institutions, governments, and private people.
Goldman Sachs offers consumer and wealth management businesses, foreign markets, and asset management. High-net-worth people, governments, financial institutions, and companies are among their clientele.
Employees at Global Markets operate at the heart of the world’s financial markets, assisting institutional customers such as asset managers, hedge funds, banks and brokerages, pension plans, endowments, foundations, corporations, and governments. It has three critical operations to develop in foreign markets: asset management and securities services, trading and principal investments, and investment banking.
Influencer marketing is the act of discovering, engaging, and supporting individuals who begin discussions with a brand’s customers. It is becoming more popular in public relations initiatives. This method has been increasingly focused on social media in recent years, allowing firms to sell through social media influencers. Influencer marketing will be a significant trend in 2022 and beyond.
Influencer marketing, which combines brands and influencers, might be a powerful technique that helps businesses grow. It is a marketing strategy that has been used effectively by thousands of companies and brands for over a decade and is continuously expanding.
Goldman Sachs is hiring more social media and influencer marketing workers as it expands onto Main Street. Caity Kauffman has been named vice president of social media at Goldman Sachs. The bank is also looking for a qualified colleague with influencer experience.
Marketing mix of Goldman Sachs Group, Inc.
Goldman Sachs’ brand analysis uses the marketing mix technique to address the four Ps (product, price, location, and promotion). Several marketing tactics are available, such as product innovation, price strategy, promotion planning, etc. Based on Goldman Sachs’ marketing mix, these commercial approaches contribute to the brand’s success.
With the help of Goldman Sachs’ marketing strategy, the brand or business may position itself competitively in the market and achieve its corporate goals and objectives.
Product
Goldman Sachs is a one-stop bank for corporations, organizations, financial institutions, governments, and people. It operates in the significant divisions of investment banking, institutional client services, investing and lending, and investment management. It offers a variety of services to its clients.
Investment banking services include financial structuring advice, real estate purchases and mergers, and equity and debt underwriting.
Commodities trade, currency exchange, bank loans, shares, and other significant investments are examples of trading and principal investments.
Bank securities and asset services provide organizations and individuals with security trade, brokerage, and asset management services.
The bank’s research services extensively assist in commodities, currencies, and investments.
Engineering the needs of worldwide markets, Goldman provides freshers and interns with solution services and training programs.
Place
Its main office is in Manhattan, New York, with global branches in several countries. The bank’s global presence has had an impact on its growth. While navigating anti-US regulations, Goldman seeks more considerable prospects in the European market that would result in improved business development for the bank. The bank focuses on company structuring and asset management to generate profitable returns on the Asian continent. Goldman Sachs is assisting women entrepreneurs worldwide in developing a solid business foundation, which hints at the bank’s social impact image.
Price
The medium of stable long-term earnings and equities is employed to produce positive income for the bank. To create money, the bank approaches the economic and premium pricing policy with many services and advice tasks. The 2008 recession was a valuable lesson for the bank, providing insight into improving investment banking, asset management, and securities worldwide. The bank’s pricing policy strategically focuses on market phenomena to generate revenue and set prices for procedures, research, and advice.
Promotions
Goldman Sachs has relied heavily on digital marketing. Almost 90% of its marketing operations are entirely digital in nature. Goldman Sachs’ essential strategic plan is to collaborate with local media outlets on a narrative marketing policy. They are attempting to reach a worldwide audience using social media sites such as Google+, LinkedIn, YouTube, and Twitter, among others.
The social media marketing mix is one of Goldman Sachs’s recent adaptations. Still, they hope to increase it over time. Every year, the business committee reports analyze the development and progress for a future course of action. Highly skilled and experienced people are recruited to the team to bring value to the services.
Given the facts, Goldman Sachs is a well-known company with a robust digital marketing network. Given that they actively publish, the organization has a distinctive marketing strategy. It also has some excellent programs, and the marketing has propelled this company to prominence. It emphasizes sustainability, which is a remarkable trait for anticipating future demands.
Conclusion
The blog “Market Segmentation of Kahoot” has concluded. We extensively studied the industry’s segmentation, positioning, and marketing mix. Remember to return to our home page for more exciting and entertaining content!
