Marketing Strategy and SWOT Analysis of Kawasaki
Kawasaki Motorcycles is a subsidiary of Kawasaki Heavy Industries Limited, its parent business. It is a Japanese-owned public business. Kawasaki Motorcycles is engaged with the automotive sector and produces and markets motorcycles. Kawasaki Aircraft initially manufactured motorcycles, later renamed Kawasaki Motor Sales, founded in 1963. Let’s explore their marketing strategy to understand the mystery of their success.
Kawasaki Mission and Vision Statement
The mission statement is responsible for Kawasaki Racing Company’s current success. The company reconstructed its mission statement in 2007 to incorporate the social purpose part and help create new concepts. The company did that to ensure that the Kawasaki brand value remained high by articulating the basic ideas that would guide the company’s commercial actions and incorporating client value as one of the company’s most critical pillars. The group created the mission statement, “Kawasaki, working as one for the good of the planet.”
The Vision Statement of Monster Beverage Corporation is to become a worldwide food and beverage sector leader by offering innovative products and world-class customer service. The vision statement is consistent with the company’s mission statement and highlights the significance of product innovation, growth, and customer pleasure.
The company’s mission is to react to customers’ increasingly demanding expectations by expanding its creative product line and becoming a market leader in the food and beverage sector. Monster Beverage Corporation’s vision statement defines the company’s long-term orientation and future goals.
The mission statement of the company is to deliver high-quality products and services.
It describes the company’s core mission and principles centred on customer happiness, product innovation, and long-term success. The statement stresses the company’s dedication to providing its clients with a one-of-a-kind experience built on innovative goods and excellent customer service.
Furthermore, the company’s mission statement emphasized its commitment to development, leadership, and world-class operations.
The Vision Statement emphasizes the company’s goal of becoming a global leader by providing innovative products and world-class customer service.
The Company’s Mission Statement, and Vision Statement are critical components in guiding its operations and providing a clear sense of direction. Monster Beverage Corporation has grown substantially, expanded its geographic reach, and become a global food and beverage business leader by concentrating on five essential concepts. The company’s dedication to product innovation, sustainability, and ethical standards has won it an excellent reputation among its customers while fueling its continuous development.
Kawasaki Racing’s positioning strategy
MONSTER ENERGY KAWASAKI RIDERS WIN BOTH MOTOS AND FINISH AT A HIGH POINT ON THE PODIUM.
Following a weekend off, the 2021 AMA Pro Motocross Championship resumed racing on Saturday with Round 3 from High Point Raceway, where both Monster Energy® Kawasaki riders Adam Cianciarulo and Eli Tomac won their first motos of the series and finished second and third overall in the 450 class, respectively. Austin Forkner of Monster Energy/Pro Circuit/Kawasaki placed sixth in the 250 class, while Jo Shimoda finished 11th overall.
High Point Raceway hosted its 44th national motocross race in Round 3. Despite the forecast of dark skies and heavy rain, a drizzle fell during Saturday’s race, leaving the track in great racing condition. Cianciarulo set the tone early for the squad by displaying his excellent speed during qualifying and finishing second with a lap time 2:00.960. His teammate Tomac also had a solid qualifying performance, finishing sixth with a 2:02.363 lap time.
From start to finish, the first 450-class moto belongs to the No. 9 KXTM450. Cianciarulo blasted out of the gate to take the holeshot. He exploited the clear track to open a comfortable distance from the rest of the group and pull away en route to his first moto win of the 2021 outdoor season after rounding the first bend in the lead.
Despite colliding with a downed lapped rider and sliding to the ground in the penultimate turn of the final lap, the No. 9 bike had a near-perfect moto. Tomac began the first moto within the top 10 on the first lap and quickly stormed through the field.
The Pro Motocross series will have a week off before returning to action on July 3rd at RedBud in Buchanan, Michigan.
“It feels great to have my first moto win.” I believed I had a good gap in the second moto, but Eli was flying and caught me by surprise. Congratulations to him and the others; they rode fantastically. I’m enjoying how great my bike has been recently. I can be a consistent winner this season with a little more endurance. Thank you to everyone from Monster Energy Kawasaki for providing me with a wonderful bike and always being there for me. We’ll take another vacation soon, but I’m eager to build on this and return to racing.”
Cianciarulo, Adam
“This was significant for us. I’ve been in a rut the previous two races, but winning and feeling like myself on the bike is big. I thought it would be a nice moto as I jumped off the gate in Moto 2 and saw I had a solid jump. I caught Adam very fast, and once in clear air, I rode my race and began pulling away. It was a thrilling race, and I can’t wait to carry this energy into RedBud. Thank you again to the Monster Energy Kawasaki team for all your efforts this weekend.”
- Eli Tomac
After a weekend off, Forkner and Shimoda of the Monster Energy/Pro Circuit/Kawasaki team were back and eager for a strong performance at High Point. In qualifying, Forkner started the push for the team with a fast lap of 2:02.82, placing him sixth in the class. Shimoda qualified eighth, slightly behind the leaders, with a 2:03.667 lap time after briefly taking the lead in the second qualifying session.
That provides us with the impression that Kawasaki belongs to the Outlaw archetype.
The owner of such an archetype looks for opportunities for revolution and vengeance.
This archetype’s purpose is to remove anything that isn’t functioning.
This archetype’s strategy is to demolish, disrupt, and surprise its surroundings constantly.
Vans, Snickers, and Harley Davidson are some companies associated with the Outlaw character.
The Outlaw archetype’s message levels are as follows.
Level One: feeling worthless, angry, besieged, and abused.
Level Two: remembering company or organization concerns as a foreigner in a way that contradicts established demeanours and norms.
Level Three: behaving in unexpected or disruptive ways.
Level Four: involves being an insurgent or revolutionary.
If so, the Outlaw archetype is a good fit for your brand.
Clients and employees are particularly dissatisfied with the community or recall ideals at odds with those of society in general. Your item’s job is to demolish anything or is genuinely revolutionary. Your product promotes values threatened by prospering ones or communicates novel and revolutionary viewpoints. Your prices range from cheap to moderate.
Before we move on…
We recommend reading “8 Steps to Complete Archetypal Branding” to learn how it might help your messaging.
After reading the book, you will get detailed answers to the following branding questions.
To begin, you will learn how to communicate a distinct and clear message to your audience by understanding your product’s and brand’s mood. What is the essence of your message’s intended expression?
Using the archetypes, create all of your brand pieces. What exactly do I mean? The motto, logo, packaging, and retail designs were all inspired by the archetypes’ flowing tale.
In the digital era, we must achieve this by putting everything into action. How should I deal with my clients? How to employ 12 archetypes to achieve business objectives and increase revenues.
The first aim is to become a hero, and the second is to get experience. We may combine these ideas and employ archetype-based communication to make the message more powerful.
Kawasaki Racing SWOT Analysis
Kawasaki Heavy Industries is a well-known name in the heavy equipment and engineering industries. Kawasaki Heavy Industries SWOT analysis examines the brand based on its internal strengths and weaknesses and external opportunities and threats. Let us begin with the SWOT Analysis.
Strengths
1. A firm having products and services in around 7-8 industries.
2. Recently introduced cutting-edge industrial plants, hydraulic equipment, and robotics
3. Excellent financial situation and well-established management.
4. Collaborations with numerous Asian firms for their motorbike and rolling stock divisions have been fruitful.
5. Strong brand presence and operational efficiency.
Weaknesses
1. Poor domestic market performance in comparison to leaders.
2. The nationalization of mining enterprises in many nations impacts operations.
Opportunities
1. Asia’s residential sector is expanding.
2. Increased mining activity in poorer nations where it is present in substantial quantities.
Threats
1. Due to diversification, its first segment, Shipbuilding, has lost market share.
2. The current natural disasters and economic troubles have resulted in slow growth and poor cash flows.
Target Market of Kawasaki Racing
“El Hombre” is his nickname—the West’s quickest clutch lever. Before famous MX trainer Aldon Baker met up with him and helped the shooting dirt bike sensation harness his untamed speed and aggressiveness into two Monster Energy AMA Supercross titles, he was as wild as a Mustang.
Anderson’s personable and lively nature commands a considerable cheering section from Budds Creek/Maryland to Hangtown/California for the factory Monster Energy/Kawasaki squad these days. They admire how he doesn’t sugarcoat his racing, generating healthy rivalries with elite riders in supercross bowl bends and the Lucas Oil AMA Pro Motocross Championship’s deep-rutted berms.
Anderson rides with a deliberate pace that instantly distinguishes him from much of the competition. He’s aggressive, with a hint of warrior-based vindictiveness (arising when mistreated on the track). Those who choose to fight him must be mindful of his laser focus on holding his line – and carrying through to the checkers with victory/podium in mind – especially when forced to charge from the back of the pack.
Anderson was on an unbelievable run before becoming a pro, winning 72 amateur motocross victories and five coveted Monster Energy AMA Amateur National Championship championships at country singer Loretta Lynn’s Ranch in Hurricane Mills, Tenn. When the New Mexico native won the renowned 450A class title in his final amateur race halfway across the country at Loretta’s, he lauded his efforts loudly. With this came the 2010 AMA Horizon Award, quickly followed by manufacturer riding offers.
“El Hombre” had finally come. It’s challenging to break into MX’s top echelon of professional racers. Only a few riders, like Monster Energy’s Ricky Carmichael, have ever had an immediate impact on the overall AMA pro racing podium scenario as a rookie.
And Anderson was no exception, going from top amateur to mediocre results in his first year racing pro-MX and SX on the 250s with the factory Suzuki program. Fast forward a few years, and now under Baker’s watchful supervision, Anderson would win his first 250 WSX title in 2014, followed by a 450 SX (18) title, sealing a chapter in supercross history.
Kawasaki has one of the most significant business plans in the world after thoroughly examining its SWOT analysis and marketing strategy. The recession, competitors, and internationalization are all significant challenges for the organization. To remain competitive, Kawasaki must expand its market and incorporate cutting-edge technologies.
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