Nike Brand Archetype. A Complete Case study.

Nike is a very popular brand. They have implemented various marketing tactics to reach their desired results. These tactics have their basics and philosophy. And here we reveal that Nike basics of archetypal tactics. Hero brand archetype leads Nike marketing to its perfectness. It gives the brand philosophy, story, wearing. For Nike, Hero archetype is the key. The key to their customer hurts and makes a splendid brand image.

So, what is a hero brand archetype? Let’s find out the philosophy of the archetype.

The hero seeks to prove its worth with difficult actions. It masters in improving skills in order to be the best. Becoming strong, competent and powerful is the strategy of the brand.
It is courageous and competent. The values of the brand are energy, discipline, focus, and ambitiousness.

How Nike is connected with Hero? Here are examples of promotion action.

Slogans of Nike.

Just do it. You can not find anybody who does not know the slogan.
This is a motivational slogan. Be confident, believe in your dreams and deeds and JUST DO IT. It pushes you to make heroic actions.

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Yesterday you said tomorrow. This is a kind of logical motivation. If you tell me all the time I will do it tomorrow then you will reach nothing. A perfect slogan for people who never really start and finish.

Do The Branding Of Your Products On Your Own With The Following Ebook. It Gives You The Following Solutions.

1. Find out the archetype of your brand with a 12 question quiz.
2. Create a slogan and brand messaging.
3. Create the logo, packaging, store appearances.

Why they choose Hero, the tough competition with Adidas.

Nike is in hard competition with its great rival Adidas. If you want to beat in a competition then you should have a strong brand personality.

It is the same story as a human being. The person who has a unique personality is more successful and loved. The hero personality gives Nike an opportunity to attract their customers. The sportswear buyer needs to be motivated and Nike touches the tension point of motivation. It tells people that they can do the impossible. They can reach their goals with Nike wear. Reach the boundaries, break them and create new challenges. Nobody is born champion, they become champion as they believe in themselves.
Nike also engages famous sportsmen to advertise their wear as they have millions of followers. Of course, people will follow their idols.

Nike Commercial examples.

Dream crazy, video commercial.

It is about crazy wishes in the sport. Whether it is skateboarding or taking high waves of the sea. Some people dream crazy and dare to become one.

Find your greatness.

The guy running is from the add “Find your greatness“. It tells us that nobody has born great. It is your choice to be great. Let’s be great and make great things happen.

Football adds.

Nike has tonnes of great football adds. One of them we see in this pic. It is a story about a guy who dreamed big and reached his goal to play in the squad of Arsenal Fc. They were playing against Manchester United. Against the real stars of football like Carlos Tevez, Christiano Ronaldo. Football legends choose Nike of course!

Website of Nike.

Just like their commercials, Nike’s website is a place where you can find your greatness and also buy some sports gear like shoes, T-shirts. Here are big and bold fonts and huge billboard pics of athletes. Their products are demonstrated with big photos just like the sneakers of the screenshot. It is a simple and impressive website where you want to come back again and again.

Social media appearances. (Instagram, Facebook, etc).

Here we are witnessing all the splendor of Nike advertising. These pictures speak a lot.
They show what is Nike. Nike is an ordinary girl, who runs, who has begun to believe in herself.
Nike is a super athlete like James. Who is James? He is the best in basketball. What is Nike? Nike is the best in the sport. Their social media is perfectly planned upon the idea of heroism. It is about challenges, goals, mastery and perfect deeds.

Every successful brand has implemented the strategy of 12 brand archetypes. We need to take just 8 steps for completing archetypal branding with the following book.
1. Find out your brand archetype.
2. Create a logo.
3. Do the packaging.

Campaigns. The imaginative actions to engage the audience.

1.Nike apps.

This is several ways to engage their audience. Just download these 4 apps. Nike Run Club and Nike Training Club are the most interesting ones. Run Club helps you to have motivation for running better and Training Club gives some keys for great workouts.

2. Nike, Unlimited stadium.

This unreal thing is created in Shanghai. It’s an exceptional field for running with the shape of Nike Lunarepic running shoes. It has a Led running track. While running a screen next to you shows your body and your name. Until 30 people can take the run against themselves. How? The man in the Led Screen next to you runs with a planned schedule. And you do not want to concede to yourself, of course!

3. Nike, Reactland.

This is another campaign created to promote new sports shoes. A player enters this playground and begins the journey. He/she stands on running the place with Nike shoes and enters the game. They jump over obstacles, climb the building and so much more just like the game of Mario. What an exceptional way to begin the Nike shoe journey,

4.Nike. Equality.

The video commercial is starred by athletes like Lebron James and Selena Williams shows us every day living and how everyone is equal. No matter who you are. We are the same in the field. In basketball fields, in the tennis field. In sports nobody is different. Everybody is equal.

2nd archetype mixture. What is the additional archetype of the Nike brand?

Every brand is also based on the 2nd archetype. And creates a beautiful mixture with the primary archetypes. The 2nd archetype of Nike is Jester.
Jester archetype is about living good moments with playing or making funny jokes.
Nike creates interesting animation movies with football players. It is a full 7-minute entertaining movie. Staring with famous players like Cristiano Ronaldo, David Luiz and many others who wear Nike. Nike chooses funny emotions. It likes entertaining as Jester always is a good idea for every brand.

Facts about Nike.

In 2014-2017 Nike spent 100$ every second on its marketing campaigns.

More than 25% of athletic footwear is dominated by Nike.

There are more than 980 shops in Nike worldwide.

Nike – Barcelona kit deal is about 155 million $ for each year.

Just do it, The company slogan was made in 1988.

Nike paid 1.5 million to workers in Honduras, who lost their jobs when Nike closed their factory in there.

Nike was sued for using the Beatles song ‘Revolution” in 1987.

Nike is a perfect brand. It is one of the first companies that begun using archetypal branding and that brought them a lot of success. The other marketers began following Nike as they saw how splendid Nike does everything. Archetypal branding is the key, and Hero brand archetype is the Key for Nike.