Spotify is a media-service provider founded in 2006 by Daniel Ek and Martin Lorentzon. It serves as a music and podcast streaming platform for numerous artists, labels, and media firms. Spotify’s revenue strategy centers around its on-demand...
by Kima Galstian · Published February 28, 2023 · Last modified April 3, 2023
How would it feel to enter an online shop and get your essentials from there? Well, of course, it would feel great, and thankfully that option has been available for a long time. Initially a bookstore, Amazon...
We have already spoken about buyer personas in our previous blogs. This blog, however, will concentrate more on B2B Buyer Personas. Let us first define what the latter means. A B2B Buyer Persona is a portrayal of...
by Sona Avetisian · Published February 21, 2023 · Last modified February 28, 2023
Puma is the world’s top sports brand, creating designs, selling, and marketing footwear, clothing, and accessories in over 130 countries. Founded in 1948 by Rudolf Dassler (due to the original company’s separation into PUMA & ADIDAS), it...
As it is commonly known, knowing your customers is incredibly important for the successful development of a company. There are numerous ways that the latter can be ensured. You should be aware of your loyal customers and...
It is no secret that the iPhone has become the most widespread cell phone for most users in the past decade. It has all the features people need, regularly develops new products, and keeps improving its already...
by Sona Avetisian · Published February 5, 2023 · Last modified September 11, 2023
Accor Hotels is a hospitality group that owns prominent brands such as Novotel, Sofitel, Fairmont, Banyan Tree, and Raffles. The hotel firm, headquartered in France, owns hotels, resorts, and vacation homes. Their economical brand, Ibis, is a...
There are many concepts in the marketing world that, no matter how much research you do, there is still more to learn. Every step of the way, you can apply new knowledge to ensure a successful company...
For most people, comfort comes before style. For others, fashion is more important than comfort. However, for a wide variety of people, both of those attributes are of equal importance. Those individuals favor specific brands that they...
Have great branding and advertise your products amazingly; it is not even half of the job. Establishing a company takes a lot of blood, sweat, and tears, but maintaining it is even more challenging. However, with the...
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