How To Create An Audience Persona?
Everybody wants their business or startup to succeed. The tricky part is that no matter how much work you put into it, there is always something left to do. There are steps in your general marketing strategy...
marketing And Social Media Blog
Brand Identity and Elements of Spotify.
Spotify is a media-service provider founded in 2006 by Daniel Ek and Martin Lorentzon. It serves as a music and podcast streaming platform for numerous artists, labels, and media firms. Spotify’s revenue strategy centers around its on-demand...
Brand Identity And Elements of Amazon
How would it feel to enter an online shop and get your essentials from there? Well, of course, it would feel great, and thankfully that option has been available for a long time. Initially a bookstore, Amazon...
6 B2B Buyer Persona Examples
We have already spoken about buyer personas in our previous blogs. This blog, however, will concentrate more on B2B Buyer Personas. Let us first define what the latter means. A B2B Buyer Persona is a portrayal of...
Brand Identity and Elements of Puma.
Puma is the world’s top sports brand, creating designs, selling, and marketing footwear, clothing, and accessories in over 130 countries. Founded in 1948 by Rudolf Dassler (due to the original company’s separation into PUMA & ADIDAS), it...
Buyer Persona Vs. User Persona
As it is commonly known, knowing your customers is incredibly important for the successful development of a company. There are numerous ways that the latter can be ensured. You should be aware of your loyal customers and...
Market Segmentation of iPhone
It is no secret that the iPhone has become the most widespread cell phone for most users in the past decade. It has all the features people need, regularly develops new products, and keeps improving its already...
Marketing Strategy and SWOT Analysis of Accor Hotels
Accor Hotels is a hospitality group that owns prominent brands such as Novotel, Sofitel, Fairmont, Banyan Tree, and Raffles. The hotel firm, headquartered in France, owns hotels, resorts, and vacation homes. Their economical brand, Ibis, is a...
Marketing Strategy Vs. Go-To-Market Strategy
There are many concepts in the marketing world that, no matter how much research you do, there is still more to learn. Every step of the way, you can apply new knowledge to ensure a successful company...
Market Segmentation of Levi’s
For most people, comfort comes before style. For others, fashion is more important than comfort. However, for a wide variety of people, both of those attributes are of equal importance. Those individuals favor specific brands that they...
