by Sona Avetisian · Published February 21, 2023 · Last modified February 28, 2023
Puma is the world’s top sports brand, creating designs, selling, and marketing footwear, clothing, and accessories in over 130 countries. Founded in 1948 by Rudolf Dassler (due to the original company’s separation into PUMA & ADIDAS), it...
As it is commonly known, knowing your customers is incredibly important for the successful development of a company. There are numerous ways that the latter can be ensured. You should be aware of your loyal customers and...
It is no secret that the iPhone has become the most widespread cell phone for most users in the past decade. It has all the features people need, regularly develops new products, and keeps improving its already...
by Sona Avetisian · Published February 5, 2023 · Last modified September 11, 2023
Accor Hotels is a hospitality group that owns prominent brands such as Novotel, Sofitel, Fairmont, Banyan Tree, and Raffles. The hotel firm, headquartered in France, owns hotels, resorts, and vacation homes. Their economical brand, Ibis, is a...
There are many concepts in the marketing world that, no matter how much research you do, there is still more to learn. Every step of the way, you can apply new knowledge to ensure a successful company...
For most people, comfort comes before style. For others, fashion is more important than comfort. However, for a wide variety of people, both of those attributes are of equal importance. Those individuals favor specific brands that they...
Have great branding and advertise your products amazingly; it is not even half of the job. Establishing a company takes a lot of blood, sweat, and tears, but maintaining it is even more challenging. However, with the...
Twix is at the top of the list regarding the candy you want to see in the kids’ Halloween loot (or, let’s face it, you’re an adult and can go trick-or-treating if you wish). It’s the right...
Getting to know your audience is half the job you have to do to grow your business. Understanding what your consumers want and how you can correctly deliver it is essential. Social media is an incredible tool...
Who doesn’t love delicious food? One of the most outstanding features of existing as a human being is the ability to enjoy foods from different cultures. Everyone adores pizza from the Italian kitchen, sushi from the Japanese...
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