After the lengthy process of establishing a company and coming up with a product you are passionate about, there is more. You have to start thinking about your consumers. Considering who your consumers should be to how...
There are lots of crucial aspects that have to be completed while establishing a company. These include creating a marketing strategy, developing a positioning statement, formulating mission, vision, and values, etc. Another one of those significant point...
Yieldify Conversion Software is a customer journey optimization and conversion platform that runs in the cloud. The platform provides capabilities for engaging consumers with relevant messages and information at the right moment and interfaces with most email...
Because of the rapid development of technology in the last two decades, businesses these days focus immensely on the digital world. Previously, if having an advertisement in a newspaper was effective, today, having an Instagram ad is...
Lifebuoy is a personal care brand in the Fast-Moving Consumer Goods (FMCG) category. The company’s founders, the Lever brothers, initially sold the product to the public in 1895. Lifebuoy’s journey began many years ago as a carbolic...
Creativity is crucial in this day and age, where everybody is blessed with many business ideas. There are different tips and tricks that every savvy business owner can utilize to make their business stand out. In other...
In this day and age, certain aspects play the most prominent role in advertising your product. Regardless of how great it is, people need to be somehow communicated about it. And what is the best way to...
One of the world’s most recognizable and admired brands, BMW is a German manufacturer recognized for its top-notch automobiles and motorbikes. One of the “big three” German luxury automobile manufacturers (the other two being Mercedes and Audi),...
A reality television star on Keeping Up With the Kardashians is Kylie Jenner. She also runs her own company, Kylie Cosmetics, a beauty line she started in 2016. On all of her social media platforms, where she...
In our previous blogs, we have covered the basics of marketing. Moreover, there are other points worth discussing. An essential differentiator after founding a company is Branding. The latter immensely helps a particular company to be more...
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