Top 7 Branding Challenges
Now that you have finally established your brand, there are specific steps to consider to ensure its success widely. One of the most significant aspects of marketing is branding. Branding is the method of making a solid,...
marketing And Social Media Blog
Market Segmentation of Ferrero Rocher
A whole, roasted hazelnut is surrounded by a creamy chocolate centre in an Italian chocolate treat known as a Ferrero-Rocher, which is then covered in a crisp, spherical wafer and dunked in chocolate and chopped hazelnuts. The...
Positioning Strategy of Lush
A private limited business with its headquarters in the UK is called Lush Ltd. Co-founders Liz Weir and Mark Constantine, both trichologists and beauty therapists, started it in 1995. Lush has managed to maintain its position as...
What Are The Key Elements In Creating A Brand?
Let’s consider a scenario. You have a brilliant idea for a brand. You have the resources for establishing it. But what are the necessary steps that you need to take in order to achieve your goal? This...
Market Segmentation of Etihad Airways
With ties to the aviation sector, Etihad Airways is the second-ranked airline in the United Arab Emirates and third in the Middle East. It was established in 2003 and is the flag carrier of the UAE. Etihad...
What Are The Elements of Positioning Strategy?
We have previously spoken about positioning strategy and its importance in marketing. A positioning strategy is also known as a market or brand positioning strategy. The aim of a positioning strategy is a type of promoting methodology...
Top 6 Market Positioning Strategy Examples
Before introducing a brand, one has to understand how he wants his brand to be perceived. There should be a clear understanding of the latter because there are ways to communicate that. In two words, that concept...
Marketing Strategy and SWOT Analysis of Horlicks
A malted energy drink called Horlicks is part of GlaxoSmithKline’s (GSK) brand of consumer health products. Horlicks has a significant market share and intense penetration in areas like the UK and India. It is currently available in...
10 Examples of Positioning Strategy
The past few blogs on our website have been about essential marketing concepts. For instance, one should consider those ideas before founding their own company. This blog will focus further on marketing tactics and do it with...
10 Key Brand Positioning Strategy Examples
When forming a company, a number of factors should be taken into consideration. One of those is brand positioning. Before getting into it, let us define what brand positioning means. Brand positioning includes all of the methods...
