by Sona Avetisian · Published September 15, 2022 · Last modified October 19, 2022
Johnson & Johnson is a large healthcare firm that has proven its commitment to improving everyone’s health, regardless of limitations like geography or other factors. Three of Johnson’s brothers founded the American firm in 1886, intending to...
You have thought of the best brand idea so far. You have undergone the first steps of developing your brand name, slogan, color scheme, and other vital points. One of the other incredibly significant features you must...
Now that you have finally established your brand, there are specific steps to consider to ensure its success widely. One of the most significant aspects of marketing is branding. Branding is the method of making a solid,...
A whole, roasted hazelnut is surrounded by a creamy chocolate centre in an Italian chocolate treat known as a Ferrero-Rocher, which is then covered in a crisp, spherical wafer and dunked in chocolate and chopped hazelnuts. The...
A private limited business with its headquarters in the UK is called Lush Ltd. Co-founders Liz Weir and Mark Constantine, both trichologists and beauty therapists, started it in 1995. Lush has managed to maintain its position as...
Let’s consider a scenario. You have a brilliant idea for a brand. You have the resources for establishing it. But what are the necessary steps that you need to take in order to achieve your goal? This...
With ties to the aviation sector, Etihad Airways is the second-ranked airline in the United Arab Emirates and third in the Middle East. It was established in 2003 and is the flag carrier of the UAE. Etihad...
We have previously spoken about positioning strategy and its importance in marketing. A positioning strategy is also known as a market or brand positioning strategy. The aim of a positioning strategy is a type of promoting methodology...
Before introducing a brand, one has to understand how he wants his brand to be perceived. There should be a clear understanding of the latter because there are ways to communicate that. In two words, that concept...
A malted energy drink called Horlicks is part of GlaxoSmithKline’s (GSK) brand of consumer health products. Horlicks has a significant market share and intense penetration in areas like the UK and India. It is currently available in...
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